paid search.
Up Your SEM Knowledge Now!
Kevin Ryan reviews the importance and provides sources of SEM education.
Are IT Buyers and Marketers Search-Aligned?
According to a recent survey of 3,000 IT buyers and marketers, some 83 percent of buyers actively use Google to find tech…
The Five Characteristics of Highly Effective PPC Specialists
As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five characteristics of…
SEW Experts: Priming Your Quality Score to Boost Campaign Results
In today’s By the Numbers column, “Priming Your Quality Score to Boost Campaign Results,” Eric Enge shows you how to use the…
Five Tips for Hiring a Paid Search Agency
Have you ever been burned from a bad experience in the management of your paid search campaigns? Or maybe you want to…
Distilling Universal Search
While some industry-watchers are cheering Google's recent moves, others are yawning. Range Online's Phil Stelter digs into what Universal Search really means…
Setting Campaign Goals and Metrics for Success
The first step in a paid search campaign is to establish client goals and expectations for the campaign. Listen as Tony Wright…
In the Mix: Search in the Overall Marketing Mix
Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But…
Search’s Place in the Marketing Mix
Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into…
Convincing the Executive Team to Invest in SEO
Tips on how to get the executive management team to buy into the idea of search marketing.
Yes, Virginia, there is a natural and paid search synergy
“Does running a natural search campaign and a paid search campaign together create more value than running them in a non-integrated manner?”…
An Inside View of the Agency
Chris Boggs breaks down some common roles within agency teams, and explains the approach to working alongside others.
Mission Possible: Managing Millions of Keywords
Your mission, should you choose to accept it, is measuring the performance of a massive keyword set. Insight on approaching the project…
Is Search to Social Media a Natural Progression?
“Search marketing is becoming more about marketing, and less about search,” said Rob Murray, president and CEO of iProspect. That’s a pretty…
24/7 Adds Mobile Search Ad Management
24/7 Real Media has added mobile search ad management to its Decide DNA Platform. With the latest version of the platform, marketers…
Introducing: Weekly Columns by Search Marketing Experts
This week, you will see a new navigation scheme here on Search Engine Watch. Not only is it an effort to help…
Highlights from the SEW Blog: Apr. 2, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Data Mining: The Heart of Analysis, Part 2
It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well.
Buying Your Way In: Search Engine Advertising Chart
Do search engines sell listings? Yes. Should searchers fear this? Not necessarily. Paid listings generate revenue for search engines, which in turn…
Should You Bring Search In-House?
The decision to bring search marketing efforts in-house is an important topic, requiring serious thought before a decision is made.
Data Mining: The Heart of Analysis
What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program…
Are You Really Analyzing Your Paid Search Campaigns?
What do you do when the needle won’t move anymore — when you can’t invest another dollar in your paid search program…
New Search Ad Management Tools Launched
Two new search ad management platforms launched this week. One, from ChannelAdvisor, focuses on the needs of online retailers. The other, from…
SEMPO Releases North American Search Report
North American advertisers spent $9.4 billion on SEM in 2006, with $8 billion, or 86 percent of that going to paid search,…
Highlights from the SEW Blog: Feb. 5, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
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