paid search.
Securing the Future of SEO: Global Brands & 5 ‘(Not Provided)’ Solutions
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers…
Bing Ads Express Manages Paid Search for Local Businesses
Bing has launched a new automated paid search program in 25 U.S. cities that makes it easier for local businesses to start…
New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion
Businesses often own and operate multiple sites and multiple AdWords accounts. Google recently released two updates to help advertisers better understand how…
Rethinking Quality Score: It’s All Relative
Quality score has limited use as an actionable metric. For day-to-day management, it's more useful to focus on relative quality score (i.e.,…
2 Reasons to Love the New Google AdWords Paid & Organic Report
Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in…
Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]
Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made…
Google Finally Supports Paid and Organic Co-Optimization
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits. By digging…
Why Do Baidu? Preparing for Paid, Owned, Earned Strategy in China
A combination of paid, owned, and earned media is explosive if used correctly. Here are some key aspects of paid search, top…
Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]
Google search trends in Q2 show an increased interest in higher education, with searches for specific universities on the rise with an…
Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+…