paid search.
Affiliates and PPC
Are affiliates the cause of high PPC search ad costs for merchants? In his latest ClickZ column, Kevin Lee discusses the tactics merchants are taking to prevent affiliate…
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to…
The Search Engine Report – Number 121
Search Engine Watch Editor Elisabeth Osmeloski recaps important news in search during December 2006 & January 2007.
A Search Engine For Search Marketers
Lee Odden recently released a list of search marketing blogs, which he plans to update every Friday. The article has received well-deserved…
Google’s Response to “The Sausage Manifesto”
Today’s SearchDay, It’s Time to See What’s In the PPC Sausage, looks into Jeffrey Rohr’s open letter to paid search networks about…
It’s Time to See What’s In the PPC Sausage
Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and…
Rohrs Addresses Click Fraud Issues With “Sausage Manifesto”
In a “Jerry Maguire moment” during SES Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues, sat…
The Search Engine Update – Number 235 – Dec. 19, 2006
Search Engine Watch's recap of top search engine stories, featuring exclusive content for members during the month of December 2006.
SEM Certification & Training Courses
The move toward offering certification and training in search marketing is accelerating. Here’s a rundown on some new courses and developments I’ve…
100 Million Sites = Search Wins
CNN reports that the Internet has now crossed a significant milestone; there are 100 million operating websites. The Web’s growth has been…
Ask.com Using Paid Search On Google As Promotion
I reported at the Search Engine Roundtable that Ask.com Advertises on Google.com To Promote Search Quality of Engine. A search on Raccoon…
MySpace: Not Just For The Under 30 Crowd
As a kind of twist on that old 60’s mantra, social networking’s slogan might have been: not for anyone over 30 —…
Organic & Paid Search Conversion Metrics Similar
ClickZ reports on a WebSideStory study that shows that organic search traffic realized a conversion rate of 3.13 percent while paid search…
Borrell Bullish On Local Search Revenue Outlook
According to an article in today’s MediaPost, Borrell Associates’ newest local forecast is quite upbeat about geotargeted ad growth across categories, but…
New Search Patent Filings: August 28, 2006 – Identifying Web Spam and Adult Images
New Microsoft patent applications include one that attempts to identify web spam based upon signals within the content of a page, another…
eBay Signs International Paid Search Deal With Google
The Wall Street Journal reports that eBay has reached a deal with Google to offer up paid search ads “on eBay’s auction…
What Drives Searchers to Buy Cars?
The automotive industry is the largest player in the search world, in both natural search engine optimization and in the paid search…
Highlights from the SEW Blog: June 5, 2006
Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web.
Search Headlines & Links: June 1, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
Daily SearchCast, June 1, 2006: New Online Ad Spending Record, Offline Print Ads Disappoint, Ask Debuts Impressive Blog Search, Clickfraud, The Google settlement And Much & More!
Today’s search podcast covers record new online ad spending while offline print ads disappoint, Ask launches impressive blog search with preview feature,…
MSN adLab Launches With a Variety of Keyword Tools
MSN first announced adLab back in January, but it has now been made available to everyone (in beta) with a wide variety…
Phil Bradley Our New Searching Correspondent; Jennifer Slegg Picks Up Paid Search Coverage
Search Engine Watch has always had two main audiences: search marketers and searchers. We want marketers to understand how to reach an…
The Value of Branded vs. Non-Branded Search Terms
New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact…
5% Of Search Results Lead To “Dangerous Sites”
Andy Beal reports on a Wall Street Journal article that claims 9% of paid search ads lead to “dangerous sites.” Three-percent of…
Clear Channel Radio Signs Exclusive Deal With Google to Provide Search And Ads
Niall Kennedy informed me of a Reuters report that Clear Channel Communications has signed a deal for Google to provide search, paid…
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