paid search.
The Future Of AdWords For TV?
No, it’s not search. No, Google’s not connected or even rumored to be involved with this company. But See Spot Run from BusinessWeek caught my eye. It’s about…
Search Spend Was Up Last Quarter
New online spending stats from a Deutsche Bank survey of 60 media executives found that last quarter (Oct-Dec. 2005), 65 percent said…
Search Engines As Leeches, The Difference Between Paid & Free Listings & Keyword Price Rises
Jakob Nielsen’s just posted a Search Engines as Leeches on the Web article that makes a good point, don’t be too search…
Rashtchy: Global Search Market to Grow 41% in 2006 and 31% in 2007
Clickz writer Kevin Newcomb has a fact-filled article summarizing numbers and estimates from two new Piper Jaffray notes about the Internet and…
Advertisers Offer Google Kudos for Allowing Separate Bidding
Christine Blank’s article: Agencies Like Bidding Separately for Google Content, offers kudos from advertisers to Google for giving them more flexibility and…
Microsoft Said Leading The Race For Part Of AOL
Many Suitors, and Pitfalls, as AOL Seeks a Partner from the New York Times says Microsoft is now the "front runner" in…
Web Site Measurement Hacks
Measuring the results of a search marketing campaign is a critical activity, but it’s one that can be difficult or painful, especially…
Web Analytics, Demystified
Measurement is a crucial part of a successful search marketing campaign, but understanding and using web analytics tools can be daunting. A…
Paid Search Helps the Smithsonian Institution Increase Revenues
One of the best things about living in the DC area is taking advantage of ALL that the Smithsonian Institution has to…
Don’t Hate Search
I Hate Search from David Cohen at ClickZ posits the self-admitted conspiracy idea that if search engines made free listings better, then…
SEO Big With Small & Medium Sized Businesses
No Guesswork Here: Web Sites Work For SMBs at InternetNews.com has a few search stat tidbits worth noting. A survey has found…
Yahoo Testing Mobile Search Ads In Japan & Britain
Bloomberg News reports that Yahoo is testing paid ads on search result pages delivered to mobile phones and devices in Japan while…
SEO Still A Low Priority for Many Marketers When Compared with Paid Search
A brief Media Daily article titled: Marketers Slow To Embrace Optimization, Say Search Experts, reports on a panel of heavy hitters that…
A Snapshot of the Search Marketing Industry
A new study by Jupiter Research and iProspect looks at several aspects of the search marketing industry, and draws some interesting conclusions…
What’s An Ad Agency? What’s A Search Agency?
Ad/Search Agency Convergence from Hollis Thomases at ClickZ looks at when an ad agency is NOT also and SEM firm or more…
Search Marketing Spend Increasing at a Healthy Clip
A new survey from Marketing Sherpa reports on current and projected spend for search engine optimization and paid search campaigns. MarketingSherpa cites…
Paid Search to Displace Online Display Ads by 2010
Paid search will garner more revenue share than online display advertistments within five years, according to a new market forecast by Jupiter…
New Reprise Feedcast Tool To Get News Publishers Quickly Into Paid Search
Reprise has a new Feedcast tool out designed to scan articles and other newsworthy content and create paid search campaigns for related…
Getting Ready For The Holidays
Search & the Holiday Season from Kevin Ryan at iMedia Connection has him looking at tips to help you get ready for…
Microsoft Acquisition To Lead To Pay-Per-Call Ads?
Microsoft Buy Opens Pay-Per-Call Possibilities from ClickZ looks briefly at how Microsoft’s acquisition of VoIP firm Teleo might feed into a pay-per-call…
Yahoo and Viacom Announce Search Advertising Deal
Yahoo and media conglomerate, Viacom, announced today that Yahoo will provide paid search advertising and other services to Viacom’s web properties including…
Daily SearchCast, Aug. 16, 2005: Yahoo & Miva Settle Patent Dispute, Paid Listings Program At Ask Opens Formally, Index Size Wars & More
Today’s search podcast covers Yahoo and Miva settling over a patent dispute about paid listings, the formal opening of the Ask Jeeves…
Yahoo Expands Ambassador Program and Adds Services for Certified Affiliates
The Media Post story: Yahoo Beefs Up Training For Search Marketers, has details about the folks in Sunnyvale expanding access to its…
Lawsuit Claims Google Overcharged Advertisers
Google sued over claims of excess advertising fees Source: Reuters Google Inc. is being sued over accusations that it overcharged advertisers who…
Eurekster Announces SearchPublisher
Eurekster Announces SearchPublisher — Enabling Website Publishers to Offer Personalized Web Search Source: News Release Eurekster is now making its platform available…
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