paid search.
From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights
What is the downstream impact of the keywords you select in paid search? Understanding how often a keyword or keyword sets are…
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly,…
PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration
Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were…
3 Mobile Considerations in Retail Paid Search
You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel.…
Kenshoo: Global Search Spending Grows 15%, CPCs Drop in Q1 [Report]
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search…
Using PLAs to Enhance, Not Encroach, on SEM
To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent…
Click Fraud is a Small Problem in Search These Days
Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring…
Want to Speak at SES Toronto 2013? Submit Your Pitch By April 12 #SESTO
With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to…