paid search.
Daily SearchCast, Aug. 2, 2005: New Ask Paid Listings Program, Flickr Enhancements, How Different Search Engins Have Different Results & More
Today’s Daily SearchCast (Gary’s debut) covers the new paid search listings program from Ask Jeeves, word of JupiterMedia selling Search Engine Watch and Search Engine Strategies, enhancements to…
Pay Per Call May Rise To $4 Billion In 2009
Kelsey Group: Consumers, Click Fraud Will ‘Compel’ Pay-Per-Call Adoption from MediaPost looks at a new Kelsey Group report projecting that pay-per-call revenues…
Search Marketing Isn’t Just Math & Machines
Search is all about math, right? Throw everything into a black box, let the ad management systems run, and you can forget…
Learning Search Engine Marketing
Anyone just starting to get a handle on search marketing faces a bewildering array of books, web sites, discussion forums and other…
Customize Landing Pages For Paid Search
Create New Pages for PPC Search Landing Pages from Kevin Lee at ClickZ reminds that with paid search campaigns, you can change…
Bristol Buys Search Ads
Google Adds Boost to Bristol from eGov monitor covers out the Bristol City County in England is generating traffic for its Askbristol…
Price of Search Ads Increases 9% in March
John points us to this Media Post article and chart about the latest Fathom Online Keyword Index. According to Fathom, paid search…
Online & Search Spending Rose In First Quarter 2005
Internet Ad Spending Up In First Quarter from MediaPost reports of a new study finding online ad spend continued to grow in…
Search Ad Prices Rising — Retailers Seek Options
Some Retailers Balk At Search Ads As Prices Soar from Dow Jones discusses how as search ad prices rise, some retailers are…
Fredrick’s Dad Makes Him A Believer In Local Search
Fredrick Marckini thought the hype over local search and getting little merchants online was just that, hype. But after watching the experiences…
MSN To Launch Its Own Paid Listings Program
MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by…
French Survey On Search Marketing Up
ZDNet France and Imitiki have posted the results of a survey on search marketing issues in France. Search Engine Marketing Survey in…
Paid Search Worth $5.5 Billion In 2009
JupiterResearch says paid search will rise to $5.5 billion in 2009, driven by four vertical areas: retail, financial services, travel and media…
Calling for Conversions
Pay per click advertising campaigns are great, if you have a web site with a landing page, product offerings and other meaningful…
New Guide To PPC Search Listings
If you’re looking for another site dedicated to paid search, you might give Pay Per Click Universe a whirl. Up for a…
Google’s Believers vs. Google’s Doubters
The NY Post article: Googley-Eyed, offers a solid roundup of comments from stock market analysts about Google. One group of comments comes…
Safa Sez: Search Worth $14 Billion In 2007, But No One Amazed
Piper Jaffray analyst Safa Rashtchy has been covering the paid search space for ages, offering one of the earliest independent predictions of…
Impressive Quarter for InfoSpace
Infospace had an impressive Q4 with their profits almost doubling. Accoding to recent company filings. Here are some highlights: Infospace fourth-quarter net…
Local Ads Spend Online To Rise; Paid Search Nearly 10 Percent Of It
Local Online Ad Spend to Rise 46 Percent in ’05 from ClickZ summarizes a Borrell Associates report on 210 US media markets…
Google CEO Schmidt To Speak At MSN Advertiser Summit
Last year, some jaws were dropping over MSN inviting competitor Yahoo’s CEO Terry Semel to speak to its major advertisers. Time for…
SEO Versus SE Ads
When I do my introductory talk about search marketing at our Search Engine Strategies shows, I explain that search marketing it is…
Search Advertising: Strong Growth Ahead
After a dry spell of several years, online advertising rebounded sharply in 2004, with paid search ads leading the way with a…
2005 Ad Spend To Rise 30 Percent; Search In 2004 Ranked Third
A Deutsche Bank/MediaPost survey predicts ad spend will increase 30 percent in 2005. Looking back at 2004, 42 percent of ad spend…
NYT On Google Ad Copy Policies – Overture Barely Gets A Mention
Advertisers on Google Are Told to Keep It Proper from the New York Times looks at how it’s not anything goes with…
Former Enron CEO Using Paid Search Listings
Here’s another use of paid listings by the legal industry. AP is running a story today about how the legal team of…
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