paid search.
Reaching the Golden Mean of Branded to Non-Branded Traffic
Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors,…
Using Multichannel Funnels in PPC
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution…
eBay vs. PPC: Yes, Paid Ads Still Work
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return…
AdWords Bill of Rights
Advertisers should have the right to choose which features to use, target as granularly as possible, see how our money is being…
All Google Display Network Conversions are NOT Created Equal
The temptation to lower your maximum cost-per-click can be too powerful to resist at times, but don't be fooled by lower max…
3 Reasons It’s OK That Non-Brand Paid Search Keywords Don’t ‘Work’
For many brands, non-branded paid search keywords don’t “work” from an ROI perspective. It’s perfectly understandable why this is such a greatly…
Google Could Make $5 Billion From Paid Search Ads on Tablets in 2013
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account…
Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search
How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and…
PLAs are Here to Stay: A Few Tips on How to Take Advantage
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions…
Enterprise SEO in 2013
It’s time to adjust our concept of search engine success and realign our online marketing strategies and priorities by engaging searchers with…