- 10
- articles
- 2005–2013
- on Search Engine Watch
- Industry
- most covered
Bill Hunt
2013
Google Finally Supports Paid and Organic Co-Optimization
With the new AdWords Paid & Organic report, Google is now encouraging more paid and organic integration. Co-optimization offers benefits.…
2010
Leveraging Baidu to Reach the Chinese Audience
Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper…
Managing Global Web Sites
Managing global sites across dozens of markets is a very complex process. Here's a quick primer on how to effectively…
2009
Gain Efficiencies with a Global Search Center of Excellence
A central search team can help drive your search marketing success and minimize the number of search crises you encounter…
Timing is Everything in Global Search Marketing
Understanding international variations in seasons, fiscal years, and popular vacation times is critical for connecting with prospects when they're ready…
Less Common Problems of International SEO
Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options…
Managing Your Global Search Program
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some…
Are Language Options Hurting Your International Sites?
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries…
2005
What, Exactly, is Search Engine Spam?
There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can…
Web Standards vs. Search Friendly Sites: Can You Have Both?
Web designers don't understand search optimization, and search marketers are clueless about usability and style—at least according to conventional wisdom.…