Marketers.
SEW Experts: Everything You Assumed About Search Is About to Change
In today’s Search Ads column, “Everything You Assumed About Search Is About to Change,” Resolution Media’s Matt Spiegel ponders the constant change in the world of search marketing.…
Are IT Buyers and Marketers Search-Aligned?
According to a recent survey of 3,000 IT buyers and marketers, some 83 percent of buyers actively use Google to find tech…
The Five Characteristics of Highly Effective PPC Specialists
As anyone in the search marketing industry can tell you, talent is scarce. Tony Wright has come up with five characteristics of…
Atlas Institute: Don’t Just Count the Last Click
A study from aQuantive’s Atlas Institute looks into the effect of overlap of ads, either across publishers or across multiple ad placements.…
Measuring an SEM’s Job Performance
A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years…
Search Marketing Expo is Coming Fast!
Now that we’re into May, it’s less than a month before the first Search Marketing Expo (SMX) event in Seattle on June…
More Search Marketers Weigh in on Paid Links
The debate over whether paid links should count in Google’s ranking algorithm has been going strong, sparked most recently by Google’s spam-buster…
SEW – Live! Columbus, OH
SES is holding it’s 2nd SEW – Live! event of the year next week in Columbus, OH on May 9th at the…
Hot Today, Gone Tomorrow: Link Building for the Long Term
Justilien Gaspard takes a look at the long-term results of popular link building tactics and explores why successful link building is just…
iProspect Opens Office in Spain
SEM agency iProspect recently began accelerating its global expansion plans by moving founder and former CEO Fredrick Marckini over to parent Isobar…
JupiterResearch Reveals SEM Executive Survey Findings
A new report finds that the majority of search marketers are satisfied with the return on investment they are seeing from search,…
24/7 Adds Mobile Search Ad Management
24/7 Real Media has added mobile search ad management to its Decide DNA Platform. With the latest version of the platform, marketers…
In-Housekeeping 101: Where to Put Your SEO Department
In-house columnist Jessica Bowman offers advice for deciding where in-house SEO/SEM fits into your organization, noting there is no single answer for…
BuzzLogic: Finding the Buzz
Today I had the chance to speak with the executive team at BuzzLogic, an early stage tech company that tracks “buzz” around…
SES NY is Coming — Plan Your Party Schedule Now
Search Engine Strategies New York is next week, and while I’m greatly looking forward to catching up with people and meeting many…
Want to Get Into Social Media? Get Vertical.
We mentioned ClickZ’s coverage of a new JupiterResearch social media report, which said that more marketers are expected to get involved with…
Marketers Increasingly Turn to Social Networks
In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels, up from about 38 percent…
Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter
How paid listings on Yahoo, Google AdWords and Microsoft adCenter can get your site visible to searchers within days.
Googler Criticizes Alexa Data
Peter Norvig, director of research at Google, has published some stats showing what many online marketers have been saying for years —…
Personalization, SEO, and Web Marketing
Gord Hotchkiss recently interviewed Matt Cutts in a discussion that focused on personalization and the future of SEO. Kevin Newcomb also comments…
Yahoo! Gives 2nd SearchLight Award
So amid the restructuring Yahoo! had time to give out the second annual SearchLight awards today. As their press release states: The…
Search Biz Lends A Hand
In the analytics area, the big search and portal businesses are lending a hand to the display ad marketplace. It makes economic…
Yahoo Searchlight Awards Show Next Week
Yahoo’s second annual Searchlight Awards show rewarding creativity and innovation in search will be held next week in New York. Attendees at…
What Personalization Means to SEOs
In his ClickZ column today, Intrapromote’s Eric Dafforn takes a look at the effects of Google’s roll-out of personalized search results. We…
The Lost Arts of Accountability and Relevance?
Search marketers who blame Google’s latest algorithm shift or quality score update for their traffic woes are like brick and mortar store…
Page 13 of 16