Marketers.
The PPC Challenges of B2B Marketers
Are business-to-business marketers being penalized by pay-per-click networks for following a sound marketing strategy? They may be losing out if they’re not balancing CTR and conversions. Find out…
The Intersection of Local Search, Mobile & WiFi
“Convergence” is one of those buzzwords that’s been around forever, loosely used to describe the blending of media and technologies into one…
SEMPO’s 2006 Search Marketing Survey
SEMPO has been surveying search marketers since the inception of the organization. Kevin Lee wrote a ClickZ article asking search marketers to…
SES Local Edition Speaking Openings Posted
Interested in speaking at our first SES Local Edition conference in Denver on September 28th? The show focuses exclusively on local search…
Search Marketers Often Don’t Track All Referring Conversions
ClickZ reports on a 360i and SearchIgnite study that shows that search marketers do not look at all “assists,” instead they primarily…
What Drives Searchers to Buy Cars?
The automotive industry is the largest player in the search world, in both natural search engine optimization and in the paid search…
Searcher Behavior Update
Search marketing has evolved from relatively simple optimization of web pages into a more sophisticated process involving a number of variables. Apart…
Leveraging Brand and Non-Brand Search Terms
New research from search marketing firms 360i and Search Ignite looks at the effectiveness of brand vs. non-brand search terms. The findings…
Google Ad Tools, For Newbies
We tend to assume our SEW audience is made up of fairly sophisticated search marketers, but from time-to-time we get requests for…
Search Marketers: Jacks of Too Many Trades?
New research from iProspect and Jupiter Research suggests that search marketers aren’t as focused as they could be, with most search marketers…
Search as a Brand Enhancer
Until recently, marketers haven’t considered search to be an effective channel for branding, but that’s changing. In fact, search can be used…
E-consultancy UK Shopping Comparison Engine Buying Guide
Linus Gregoriadis of E-consultancy recently published a shopping comparison engine buyer’s guide focusing for the UK market. E-consultancy estimates that shopping comparison…
60% Of Search Marketers Should Be Targeting Hispanics But Are Not
Nacho Hernandez released a special report on the Hispanic market yesterday that showed approximately 60% of search marketers are not targeting the…
The Challenges of Marketing in the Search Tail
The search tail, the group of queries that are relatively unique, offer major opportunities for savvy search marketers, but effectively taking advantage…
Shorter Ads Coming To Yahoo This Week
SEMs Welcome Shorter Yahoo! Ads covers the move this week by Yahoo to shorten ads to from 190 to 70 characters and…
Search Marketers Will Soon Be Able to Buy Search Ads on Just AOL Properties
A MediaPost article takes a look a closer look at the advertising portion of the recent Google/AOL deal. It includes comments from…
Fathom Online: Keyword Prices Drop in December
MediaPost has news about the just released Fathom Keyword Price Index (KPI) report for December in the article: Keyword Prices Continue Downward…
Big Guys Crowd Out Little Guys in SEM Arena; Some Branding Focused Advertisers Willing to Spend “Whatever” It Takes
The Media Post article: Search Execs: Big Brands Muscling Out Small Players, reports on comments made at the SG Cowen Internet Conference…
New Rule of E-Mail, Socially Networked
This week Microsoft introduced SNARF, an organization tool that groups e-mail by social networking conventions based on information available on your computer…
Need Your Questions For Future Of SEM Panel
At Search Engine Strategies in Chicago next week, I’ve got a Future Of SEM panel happening where a diverse group of search…
The Challenge In Hiring SEMers
As search marketing keeps getting hotter, so does the challenge in finding good people to do search marketing. Below, some articles on…
Search Marketers vs. Search Engine Ad Reps
Although search engine ad reps are supposed to offer help to both advertisers and search marketers, they’re also incentivized to persuade advertisers…
Mastering Google AdWords
Google likes everyone to believe that using AdWords is a snap, requiring no more than five minutes and a credit card to…
Search May Not Be From Branding, But It Will Still Pull Branding Spend
Hmm. Reading MediaPost today, I came across Graydon Carter Disses Search Ads. That’s Vanity Fair Graydon Carter, who seems to think the…
SEO Still A Low Priority for Many Marketers When Compared with Paid Search
A brief Media Daily article titled: Marketers Slow To Embrace Optimization, Say Search Experts, reports on a panel of heavy hitters that…
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