Marketers.
Don’t Overlook B2B Search Engines for Search Marketing Opportunities
Sites specializing in business-to-business search may seem like fallow fields for search marketing efforts, but in fact the opposite is true. Business verticals can offer tightly targeted traffic,…
Paid Search to Displace Online Display Ads by 2010
Paid search will garner more revenue share than online display advertistments within five years, according to a new market forecast by Jupiter…
Can We Declare Automated Comment & Link Posting To Be Bad?
This week, search engines and blog software vendors are meeting again for a second “summit” on fighting blog spam. That’s tipped me…
Vertical Creep Into Regular Search Results – SES San Jose 2005
The Invisible Tabs are coming! The Invisible Tabs are coming! That’s what I was shouting about back in 2003, a term I…
A Buyer’s Guide to Paid Search Advertising Agencies
Who are the key players in the paid search arena? A companion to the Buyer's Guide to Search Engine Optimization Firms, reviewed…
Meet The News Search Engines – SES San Jose 2005
Meet The News Search Engines is both a new and old session for SES San Jose 2005. It’s old in that we’ve…
Ad Management: Do Humans Matter? – SES San Jose 2005
Cue soundtrack from The Terminator. Cue voice over: With search marketers handling hundreds or thousands of terms, it was only a matter…
Please Convey Can-Spam Sentiments
I’d really love to hear from e-mail marketers ASAP because this time, it really matters. (By marketers, I mean marketers — not…
Andy Beal Departs WebSourced Over Differences
Andy Beal of Search Engine Lowdown has announced he’s left his day job — vice president of search marketing for WebSourced —…
Eyetracking Study Reveals How Users View Google
Last spring, search marketing firms Enquiro and Did-It collaborated with Eyetools, a specialist in eye tracking technology, to study how users interacted…
Offline Marketing Generates Search: Were You Prepared?
No Search Is an Island is the first installment of iProspect founder Fredrick Marckini’s new monthly column for CMO Magazine. In it,…
GoLexa, Link Harvester & Recap Of Other New SEM Tools
The past few weeks have been pretty busy in terms of new search marketing tools appearing. I’ve now posted a recap of…
So You’ve Attracted Searchers – Now What?
All too often it seems that search marketers have a sole objective of getting top-ten rankings in search results. While that’s a…
What Searchers Really Want
All search marketing requires making an educated guess about the needs of searchers and creating content—whether web pages or sponsored listings—that will…
Setting A Date For Search Marketing Day
I’m currently in Toronto for our Search Engine Strategies show here and was at dinner with a number of other marketers last…
Forrester: Search Engine Marketing Will Grow 33% in 2005
Forrester Research has just released a new forecast: Online Marketing Forecast 2005-2010, access to the full text report is fee-based but this…
Google SEO Support Given To Advertisers
Google & SEO Support For Advertisers now posted for Search Engine Watch members looks at how increased editorial listings support being given…
Google & SEO Support For Advertisers
The amount of support advertisers are getting about editorial listings on Google has ramped up to the point where search marketers are…
Surfing Seasonality With Search Marketing
In Seasonality and SEM Campaigns from ClickZ, Fredrick Marckini looks at how search marketers need to react to seasonal and season-like events,…
Contextual Ads As Search Alternative
Contextual ads aren’t search, but being sold alongside search means that search marketers may tap into them as a way to gain…
Most Conversions Happen Offline; You Need To Measure These!
In his ClickZ article, Nonconverting Keywords and the Search Continuum, Fredrick Marckini is stunned that some comScore and Overture research about conversions…
Combating Click Fraud, Trademark Infringement and other Search Engine Nasties
Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense…
SEMPO Stats On Click Fraud; Most Worried, Many Confirm A Problem
SEMPO has released stats about click fraud drawn from the The State of Search Engine Marketing 2004 survey it released in December.…
Click Fraud A Worry For Most; Confirmed Problem For Many
Stats from SEMPOshows those concerned over click fraud far outweighs those who have seriously tracked it happening. However, a significant number have…
Tips On Google’s One Ad Per Merchant Per Query Policy
In Dealing With Google’s New Affiliate-Linking Policy from ClickZ, Kevin Lee looks at the changes Google is making to limit the number…
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