Marketers.
Search Publishers Not Friends Of Agencies, SEMs
Spotted via SearchEngineGuide.com, Buy Your Own Search Listings from iMediaConnection, Kevin Ryan writes of a concern I’ve heard from many search marketers over the years. Search engines aren’t…
Preparing For The Other Bradys Of Search
Back in 2002, I wrote my Google: Can The Marcia Brady Of Search Stay Sweet? article. I talked about how, similar to…
SMA-UK Posts Rules & Membership Rates
The SMA-UK search marketing organization for the UK formed last month has posted information detailing its constitution and a membership application form…
Most Search Marketers Unsophisticated
Another bit of catch-up from last week, news of a report from JupiterResearch that finds search marketers still have a lot of…
SMA-EU Forming For European Search Marketers
Only days after the SMA-UK search marketing group was launched, a new SMA-EU organization has been founded that’s intended to encompass all…
Connecting with Customers through Search Market Research
Want to learn to improve your customers' experience, pinpoint buyers' exact interests and reach prospects at every phase of the buying cycle?…
Advertisers Fears That Search Buys May Help Competitors
Both Overture and Google offer conversion tracking programs, something that’s concerned some search marketers. What if they use that data to better…
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