- 10
- articles
- 2012–2013
- on Search Engine Watch
- Analytics
- most covered
Adria Saracino
2013
3 Places to Source Data Beyond Google Analytics
Google Analytics provides invaluable tools that help us make sense of data. But multiple non-Google platforms provide opportunities to gain…
Protecting Your Online Brand – Don’t Forget Your Nicknames
One big risk for businesses is the "hijacking" of their brand name in online searches. And domain name squatting isn't…
Offering Journalists Products for Review: Proceed at Your Own Risk
Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if…
How to Manage an Effective Outreach Team
Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and…
Why Bloggers Aren’t Interested in Your Brand
There are three killers when your outreach team is pitching: if your content doesn't offer bloggers (and their readers) what…
Don’t Let Your Agency Fall into the T-Shaped Black Hole
Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to…
The Quick Guide to Developing Customer Personas
In order to develop successful persona profiles, you need to know where to get the information and the right questions…
2012
13 New Year’s Resolutions Every Marketer Should Make in 2013
Whether you are a devoted resolution-maker or just want to know how you can be a better marketer, here are…
How to Master Working With Bloggers
Bloggers require a very specific type of outreach. As gatekeepers, your pitch and/or deliverable must cater to their interests. These…
If You’re Only Measuring Links, You’re Wasting Time
SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on…