AdWords.
Google Introduces Product Ratings on PLAs
Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After…
Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]
In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four…
How to Make AdWords Paid Search Work for You – 7 Important Steps
Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only…
Apparel PPC: Zappos Dominates the Competition
When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which…
Google AdWords Express App Now Available
Google has launched a new app for AdWords Express, the product designed to simplify search advertising for small businesses. In addition, Google…
Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you…
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of…
You Can Now Link Your Google My Business & AdWords Accounts
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure…
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and…
3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help…
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through…
‘Delete’ is Now ‘Remove’ In AdWords
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove…
Top Keyword Combos for PPC Retail Ads During Back to School [Data]
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail…
The Biggest Mistake PPC Advertisers Make
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some…
EU Commissioner Hints at YouTube Probe After Google Investigation
Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position…
Google Reveals 4 Things You Need to Know About Quality Score
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new…
New Conversion Settings Can be Imported From Google Analytics to AdWords
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from…
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid…
Google AdWords Rolling Out Parental Targeting Feature in U.S.
Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab…
BuzzSumo: The Heavyweight of Content Discovery?
BuzzSumo trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results.…
Bing Ads Bid Landscape Tool Comes to Ad Group Level
Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by…
Google Updates Shopping Feed Requirements
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and…
PPC Budget Forecasting 101
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task,…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out…
A Strategic Approach for New SEO Clients
Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword…
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