AdWords.
Google AdWords Launches Enhanced CPC, Maximizes Manual Bidding
Google AdWords has launched Enhanced CPC, an automated bidding feature that allows marketers to maximize conversions by adjusting their CPC automatically based…
How to Review Keyword Ideas Presented by the Opportunities Tab in AdWords
Best practices for reviewing the keyword suggestions contained within this often overlooked tool within AdWords.
Why Business Needs to Adapt to Global Search Marketing
Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what…
Google Shows ACE Up Its Sleeve
“ACE (AdWords Campaign Experiments) is a free tool that makes it easier to test and precisely measure the impact of changes to…
Modified Broad Match — Broad Match as it Should Be
You should be making extensive use of modified broad match in your PPC campaigns. And here's why.
Google AdWords Trademark Case Victory, AOL Revenue Tumbling And More
An overview of some of today’s search, advertising and tech news. Google Adwords was granted victory by U.S. District court Judge Gerald…
Will the Bing & Yahoo Search Alliance Succeed?
What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications…
Claim Your SERP Real Estate With Google’s Product Extension Ads
A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line…
Google’s Latest Move Toward Social Shopping
With Google's seller ratings, advertisers who practice good customer service will be rewarded and achieve better ROI on their digital marketing programs.
Who’s Winning the Geo-social Game?
In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with…