- 10
- articles
- 2003–2010
- on Search Engine Watch
- Industry
- most covered
Anne Kennedy
2010
Why Business Needs to Adapt to Global Search Marketing
Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking…
2006
Curbing SEOs Who’ve Gone Wild
When it comes to optimizing your website for search engines, when is enough... enough? And why is overoptimization a problem?
2005
What Clicks with Web Searchers
How do searchers find what they want online? Not the way you might think, according to a number of new…
The Power of Virtual Search Engine Marketing
Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that…
2004
Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to…
Growing a Successful Search Marketing Business
Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it…
Search Marketing & the Spanish Speaking Internet
Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red…
Affiliate Programs: Moneymakers or Brandbusters?
Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can…
2003
Balancing Paid and Organic Search Listings
Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click…
Paid Placement Alternatives to Overture and Google
In an online advertising world dominated by 900-pound gorillas Overture and Google AdWords, what do second-tier pay-for-placement engines such as…