Google.
Defining Search Engine Optimization in 2010
Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on…
Real-time Bidding: The SEM Perspective
Get ready people. Real-time bidding works a great deal better than old school display.
Foursquare Wants To Pair With Google, Yahoo, Bing And Other Search Players
Foursquare, the location-based social media site, is aware of the value of its data for searches and has started talking to “a…
Google Moving Forth And Making Good Amid Slew Of Legal Issues
A week after reporting its second-quarter earnings, Google is facing a probe by 38 U.S. States. This comes on top of other…
Google Entangled In 38-State Wi-Fi Snoop Probe
Google is now facing probes by a total of 38 States in the U.S., including the District of Columbia, over its StreetView…
Yahoo Getting Bigger Bite Of Rising U.S. SMB Ad Spending [WebVisible]
Search advertising spend is on the rise for small- and medium-sized businesses. In fact, that would be the understatement of the year:…
Understanding Yahoo, Microsoft Search Alliance Changes
Yahoo and Microsoft announced more details of the coming integration of their two search engines and it appears from various reports out…
Details on How the Yahoo/MSN Merger Will Affect Your PPC Campaign
Latest update and tips on the upcoming merger, plus what it means for your adCenter and Yahoo PPC accounts.
10 Missed Opportunities in Search Engine Marketing in Japan
Why Japan is the most difficult country to provide both natural search engine optimization and paid search marketing service for. Part one…
How Search is Making us Smarter
Online search has clearly evolved to become the de facto answer delivery system for our questions. How search opens learning opportunities to…
Google Q2 Results Not Good Enough?
Google’s second-quarter earnings figures were good, with a 24% year-over-year increase, and yet still not good enough as they came below market…
Google News Changes to Reflect Your Feedback
Chris Beckmann, the Product Manager for Google News, posted “Google News changes reflect your feedback” on the Google News Blog. And it…
News Picks: Google Fiber, Picasa & Picnik, Outlook & Facebook
An overview of some of today’s ad/tech news. Google is in the news again. The search behemoth said in a blog post…
Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth
Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing…
Google Tops U.S. June Searches Again With 65% Market Share [Nielsen]
Google is once more number one search engine in the U.S. for the month of June with a market share of 65%,…
Win the Best High Volume Links
Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better…
Getting More From Google Insights
Google's Insights for Search offers the opportunity to gain insight into keyword terms used when people conduct searches and more effectively target…
Why Online Reputation Management Shouldn’t be a Knee-jerk Reaction
Whether you're the CEO of a major corporation or small local business, sooner or later you'll have to deal with negative publicity.…
Consumer Watchdog Believes Google ‘WiSpy’ Potentially Logged Homeland Security Data
In the long list of legal issues Google is facing at the moment, here’s another one to add to the record: Consumer…
Google “Confident” On Potential In-Depth EU Antitrust Inquiry
The EU is taking anti-competitive allegations regarding the search industry with great attention but Google said it is “confident” is has a…
What If We Held a Rally to Protest the Google News Redesign and Nobody Came?
Okay, so I was a little grumpy when I posted Google News Redesign Offers “News for You” last Thursday morning. But I…
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3)
Ranking is the least objective part of this equation, from the standpoint of SEOs working in the dark as to what search…
Hamburger Sales Increase 105% in Lead Up to Independence Day
MyWebGrocer report that hamburger sales increase a whopping 105% as Americans prepare to celebrate the birth of the USA. MyWebGrocer collected the…
Google Acquires Travel Search Firm ITA for $700 Million
Yesterday, Google announced that it has signed an agreement to acquire ITA, a Boston-based software company specializing in organizing airline data, including…
What do the iPad and Tablet Computers Mean for Search?
Hype aside, what the rise of the iPad and other table computers means for search campaigns.
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