Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,712 articles
Latest in Google

Harvesting Questions for Content Ideas

Using popular questions to fuel content ideation is one way to unearth keyword ideas. So where and how do you find popular questions for your niche to build…

By Ken Lyons · 23 May 2012

SEO

How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…

By Nathan Safran · 23 May 2012

Industry

Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

Google’s logo has transformed into an analog synthesizer, developed in HTML5 so you can actually play it online, record your own tracks,…

By Miranda Miller · 23 May 2012

SEO

5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden

SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to…

By Miranda Miller · 22 May 2012

Industry

Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators…

By Gareth Morgan · 22 May 2012

SEO

Bing Offers 5 Tips for Google Penguin & Panda Victims

Bing Senior Product Manager Duane Forrester posted five tips for webmasters to help diversify their traffic sources and avoid major losses during…

By Miranda Miller · 22 May 2012

PPC

Google AdWords Auction Insights Reveals Who You’re Competing Against

The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of…

By Lisa Raehsler · 22 May 2012

SEO

SEO, Why You Are Doing it Wrong

Trent Harbour's site was bitten by Penguin. This is a cautionary tale of missteps towards the problem of ranking on search engines.…

By Jonathan Allen · 22 May 2012

SEO

Google & Link Schemes – Several Shades of Gray

What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works…

By Mark Jackson · 22 May 2012

Video

Record 9.5 Billion Video Ads Were Viewed in April 2012

181 million U.S. Internet users watched nearly 37 billion online content videos in April, comScore Video Metrix reported. Video ads saw another…

By Greg Jarboe · 22 May 2012

Industry

Doodle 4 Google 2012 Winner Travels to Pirate Times

It’s the coloring contest that blows all others out of the water. Second-grader Dylan Hoffman of Wisconsin scored a $30,000 college scholarship,…

By Miranda Miller · 22 May 2012

Industry

Google Chrome Becomes World’s Most Popular Web Browser

Google Chrome overtook Microsoft's Internet Explorer to become the world's most popular web browser for a full week for the first time…

By Alastair Stevenson · 21 May 2012

Mobile

Google-Motorola Deal Gains China’s Approval

Google has confirmed that Chinese authorities have approved its $12.5 billion acquisition of Motorola. The deal is expected to be closed by…

By Search Engine Watch · 21 May 2012

Social

6 Tools to Manage Your Twitter Followers

Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are…

By Duncan Parry · 21 May 2012

Social

4 Ways to Rethink a Facebook Advertising Campaign

Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm…

By John Lynch · 21 May 2012

Industry

Google Launches Knowledge Graph, ‘First Step in Next Generation Search’

Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query…

By Miranda Miller · 17 May 2012

Mobile

Mobile Sites: Choosing an Implementation Process & Strategies

No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give…

By Kristine Schachinger · 17 May 2012

Social

Why Your SEO & Social Strategy Should Include Pinterest

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create…

By Steve Beatty · 17 May 2012

Industry

Google NSA Relationship Secrecy Continues Despite Courts Efforts

Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not…

By John Rampton · 17 May 2012

SEO

Life After Google Penguin – Going Beyond the Name

Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves…

By David Harry · 16 May 2012

Analytics

Piwik Open Source Analytics: A Primer

With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software…

By Thom Craver · 16 May 2012

PPC

Make Second Tier Search Engines Part of Your Lead Generation Strategy

Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying…

By Justin Freid · 16 May 2012

PPC

PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective

Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in…

By Joseph Kerschbaum · 15 May 2012

Industry

A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey]

A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with…

By Danny Goodwin · 15 May 2012

Mobile

Facebook’s Instagram Purchase Faces Government Review

Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As…

By Gareth Morgan · 15 May 2012

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