Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,745 articles
Social

4 Statistics About Pinterest Users You Need to Know [Study]

A new study of 50,000 random pinners and their pins looks at how people are using Pinterest, whether women are still out-pinning…

By Ashley Zeckman · 09 May 2014

PPC

How Can Good PPC Managers Become Great PPC Managers?

Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But…

By Pauline Jakober · 09 May 2014

Local

Google Buys, Then Shuts Down Restaurant Website Builder Appetas

Google has purchased and shut down Seattle-based Appetas, a website that lets restaurateurs build a website inexpensively with integrations (social, mobile, reservations,…

By Ashley Zeckman · 08 May 2014

Local

Local Listing Management Priorities: How & Where to Syndicate Local Data

Multi-location businesses face unique challenges in the management, optimization, and distribution of local business listing information. Accuracy is critical. Here's how to…

By Bill Connard · 08 May 2014

Industry

Google Reveals What New & Expectant Parents Search For

New and expecting parents do twice as many searches as non-parents. Health is their biggest concern, but believe it or not, college…

By Greg Jarboe · 08 May 2014

PPC

PPC SWOT Analysis: Manage Campaigns Like a Business

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your…

By John Lee · 08 May 2014

Local

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

Google research reveals 34 percent of consumers on tablets or computers will also go to a store. And these people are ready…

By Jessica Lee · 07 May 2014

Mobile

7 Reasons You Need to Update Your Google Maps App

Google Maps has released a major update to their app for Android and iOS, including lane guidance, offline directions, improved search for…

By Ashley Zeckman · 07 May 2014

Mobile

How to Recover From a Google Smartphone Rankings Demotion [Case Study]

Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by…

By Glenn Gabe · 07 May 2014

SEO

Matt Cutts: Google Won’t Devalue Links Anytime Soon

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant…

By Jennifer Slegg · 06 May 2014