70
articles
2010–2016
on Search Engine Watch
SEO
most covered
Author

Josh Mccoy

2016

SEO

Brand slackers: organic search is not always about non-branded keywords

I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded…

16 May 2016

Analytics

A couple of time-saving keyword optimization techniques for you to try

If there’s one thing that almost all of us can agree on, it’s that no matter what changes in the…

14 Mar 2016

SEO

Three simple resolutions on how to do better SEO in 2016

If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing…

04 Jan 2016

2015

Analytics

Why do you have a website? Balancing your site’s intentions with the visitor experience

What seems like quite a straightforward and possibly ridiculous question is meant as a 'gut-check that shouldn’t just be identified…

01 Dec 2015

Content

Is Your New Content the ‘Right’ Content?

Successful content expansion is not measured by continuous efforts to churn out whatever is trending. Rather, it entails a thorough…

02 Oct 2015

SEO

Are You Making It Easy For Search Engines To Crawl Your Site?

For quality site paths that will attract the attention search engines and ultimately drive user traffic, here are some suggestions…

09 Sep 2015

Analytics

9 Year-Over-Year Data Points Every SEO Should Monitor

Because there's so much seasonality in search, this columnist prefers long-term analytics when it comes to organic traffic based on…

10 Aug 2015

SEO

3 Tips for Understanding Your “Courtship” with Search Engines

SEO is all about conveying your entire makeup - why you're a reputable, authoritative entity - which makes for a…

13 Jul 2015

SEO

Are You Making These 4 Additional Silly SEO Mistakes?

Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are…

15 Jun 2015

SEO

Are You Making These Three Silly SEO Mistakes?

Ignoring link equity, mismanaging exclusions and failing to communicate with search engines are just three common - but easily-avoidable -…

18 May 2015

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