- 14
- articles
- 2013–2014
- on Search Engine Watch
- Development
- most covered
Larry Marine
2014
Why Shoppers Abandon Their Carts – and What Search Marketers Can Do to Help
Expanding in-site search capabilities is one way search marketers can improve cart abandonment rates.
Deal With the Big Rocks First
Before you spend time and money trying to optimize the small aspects of your website, deal with the big issues…
Better, Faster, Cheaper…Pick 2
When it comes to UX-centered projects, it's important to understand the value of choosing the better or better and faster…
Just What Is UX Design Thinking?
Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design…
Top 10 Skills That Separate Real UX Designers from Wannabes
With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are…
When Do You Add UX to Your Design?
It's not so much if you add user experience to your process, but when you add UX that makes the…
Fundamental Elements of Effective User Personas
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of…
A Knowledge Gap Analysis Will Tell You What Web Analytics Can’t
Too much emphasis is placed on Web analytics to determine what changes to make to improve a website's conversion rates.…
Task Analysis: The Key UX Design Step Everyone Skips
Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and…
Responsive Design vs. Task-Oriented UX Design
Many sites and apps fail miserably because they don't consider the task environment or device usage models. Read this before…
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