AdWords.
Where Are Your Website Visitors Coming From Just Now?
Your AdWords traffic can arrive from two different universes: search and display. Since the visitors are different, your ads need to be…
Downloads & Pivot Tables for AdWords Analysis
You spend time extracting data about AdWords campaigns to send to your clients, your boss, and other stakeholders. But more important is…
Google Tests “Ads Related to” Notation Above PPC Ads
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads…
Disney, Las Vegas Top Searched Travel Destinations in Early 2012
If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an…
Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry
European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged monopoly abuses by the company. U.S. senators…
Google AdWords Auction Insights Reveals Who You’re Competing Against
The new Auction Insights report answers the question about who competes in a given auction. It shows the display URL domain of…
PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in…
2 Hidden Adwords Campaign Settings That Can Trip You Up
There are a seemingly endless number of options, and not all of them are readily apparent in the Google AdWords interface. Keep…
Greasing the Purchase Funnel With Consumer Research
Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer…
Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself
Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone…