AdWords.
Advertising Your Mobile Apps on Google Just Got a Whole Lot Easier
If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only…
How to Handle the AdWords Ad Rotation Changes
Google is changing, in the most idiotic way possible, something that has been a very treasured and fundamental tool to AdWords accounts…
Analyzing & Accounting for Search Partners
The Google AdWords search partner network is fantastic and terrible. There is good quality traffic to be found, but Google hates you…
AdWords Limits New Ad Rotation to 30 Days
Google has announced that the "rotate" feature in AdWords will change starting next week. The change limits ad rotation to 30 days.…
Google AdWords Tests Trusted Stores Endorsements
Google has started testing out a variety of customer service endorsements within paid search ads. About a dozen of the “couple hundred”…
Keyword Clustering for Maximum Search Profitability
An in-depth look at how to group your list of keywords –keeping in mind your short-, medium- and long-term goals –ensure the…
YouTube Advertising Options for Budgets of All Sizes
With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of…
Google Sheds Light on AdWords Quality Score with Comparative Indicators
Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look…
Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads
A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed…
AdWords New Phrase, Exact Match Variants: Top 3 Ways to Prepare
Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on…