AdWords.
Google AdWords for Video Launches with Improved Targeting on YouTube
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content…
14 Search Tools to Bookmark
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment…
PPC Campaign Analytics: How to Avoid Number Hypnosis
There’s a dark side to focusing solely on numbers. Be aware of the dangers of managing campaigns solely on a rational basis…
Your Website Might Be Over Optimized If …
There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue…
Automated Alerts – Robotic Guardian Angels of PPC
When managing PPC campaigns, it’s good to have someone watching out for us just in case something goes awry in a campaign.…
Bing Keyword Research Tool: Highlights & Limitations
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six…
adCenter to Add Broad Match Modifier
The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and…
Google’s Rosetta Stone AdWords Woes Continue as Case Reopened
Part of Rosetta Stone’s trademark infringement lawsuit against Google Inc., dismissed in 2010, have been revived by a federal appeals court. Google…
6 Funny Google Project Glass Parody Videos
Google last week unveiled Google Project Glass, its futuristic augmented reality headset. While Google talked up the benefits, some took to YouTube…
Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting
Google will allow you to tag up to 1,000 ZIP codes within the U.S. using AdWords Location Targeting. Location insertion for local…