AdWords.
How SEO & PPC Can Help Build Your Email Marketing List
Online marketers say email marketing is the online channel that contributes the most qualified leads to their businesses. Here are three practical…
Writing Better PPC Reports
Reporting the performance of your PPC campaigns to your stakeholders is a vital task, but it's not time spent improving performance. Learn…
Tap Into AdWords for Keyword, Ad & Landing Page Testing
Use the web to discover everything about your market. Craft your marketing, turn on the AdWords tap, and give it a try.…
Google Engages in Misleading, Deceptive Conduct with AdWords: Australian Court
Google engaged in misleading and deceptive conduct in four cases, ruled a Federal Court in Sydney, Australia. The case was an appeal…
Google AdWords Ad Extensions Get Conversion Tracking
PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions.…
Google+ Bowling: Real Life Bowling Rethought for Real Life
One area that has been woefully underserved by Google is the bowling community. Today, Google has announced plans to right that wrong…
Google Spent $213 Million Advertising its Products in 2011
The online giant is spending enormous amounts of money on TV, magazine, and newspaper ads to promote Google+, Chrome, and other products.…
How to Find Profitable Keywords For Your Website
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can…
Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects
At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money.…
How to Build a Keyword Discovery Machine Using AdWords
Want to leverage Google's query association mapping to your advantage in your AdWords campaign so that Google discovers profitable keywords for you?…