AdWords.
Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor
Advertisers can download product reports, edit bids, keywords, ad groups, ads, and destination URLs, and import changes using bulk uploads. Also, you…
Improve Your AdWords Performance With These 3 Google Analytics Reports
You can apply the Location, Devices, and Landing Pages reports in Google Analytics to your AdWords accounts to improve the performance of…
You Can Now Link Your Google My Business & AdWords Accounts
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure…
Optimizing Across Paid & Organic Search: 3 Ways to Maximize Value
With more data available to help make smarter decisions, brands are being more strategic about when and where they overlap paid and…
3 Tests to Determine if Mobile Ads are Right for Your Online Store
Mobile is big, and getting bigger. But are mobile search ads a good investment for your site? Ask these questions to help…
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. But through…
‘Delete’ is Now ‘Remove’ In AdWords
Google AdWords changed terminology within its interface that replaces most instances of the word "delete" with "remove," as in advertisers will remove…
Top Keyword Combos for PPC Retail Ads During Back to School [Data]
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail…
The Biggest Mistake PPC Advertisers Make
Even in this day and age, PPC advertisers often make the huge mistake of neglecting to focus on conversions. Here are some…
EU Commissioner Hints at YouTube Probe After Google Investigation
Europe's competition commissioner said he could investigate Google's YouTube if he saw any attempt by the company to abuse its dominant position…