AdWords.
Google Reveals 4 Things You Need to Know About Quality Score
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new…
New Conversion Settings Can be Imported From Google Analytics to AdWords
You can set specific conversion windows for between seven and 90 days, flexible conversion tracking can be applied to conversions imported from…
Black Box Paid Search Ads Showing on Right Rail
Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid…
Google AdWords Rolling Out Parental Targeting Feature in U.S.
Would you like the ability to target ads based on parental status? Google AdWords is testing that feature in a new tab…
BuzzSumo: The Heavyweight of Content Discovery?
BuzzSumo trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results.…
Bing Ads Bid Landscape Tool Comes to Ad Group Level
Bing Ads has announced that their Bid Landscape tool can now be used at both the keyword and ad group level by…
Google Updates Shopping Feed Requirements
Google yesterday announced new shopping feed requirements. Google's new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and…
PPC Budget Forecasting 101
As pay-per-click professionals, we're often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task,…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out…
A Strategic Approach for New SEO Clients
Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword…