AdWords.
AdWords Editor 11 – What’s Not to Love? 7 Reasons Why You Will
The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing…
4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO Strategy
SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid…
Negative Keywords Geek Out: Proactive and Reactive Approach
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an…
3 Underused Insights From AdWords’ Dimensions Tab
These three pieces of data that can be found in the Dimensions tab often go unnoticed, but they can be extremely useful…
Using AdWords Scripts for PPC Campaign Management
Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to…
How to Define, Track, and Optimize PPC AdWords ROI
For Google advertisers, 2015 stands to profit heavily from AdWords advertisements. Here's how to get the most out of it.
3 Simple Ways to Optimize Your AdWords Remarketing Campaign Now
While the possibilities are seemingly endless, there are a few "go-to" areas in your remarketing campaign you can analyze first when you…
3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy
Here are three advanced Google AdWords features you can use to find the lowest cost per click with the highest conversions.
New Google Metric Reveals Which Products Drive Store Visits
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include…
5 New Year’s Resolutions for Paid Search in 2015
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns,…