AdWords.
How to Maximize Your Video Marketing Strategy With Google Hangouts On Air
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here's how businesses and brands can make use of Google Hangouts…
4 Ways SEO Impacts B2B Content Marketing Initiatives
SEO should be a significant component of the B2B content marketing mix – from concept to execution. Better content, a lead scoring…
Google Simplifies Process to Link AdWords, Analytics
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Google is offering better support in…
How I Learned to Stop Worrying and Love Enhanced Campaigns
It's time to stop whining and start winning! If you haven't migrated already, or you have migrated but aren't doing anything differently,…
FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly,…
AdWords Top Movers Report: What It Is & What It Should Be
A new Google report highlights large changes in account clicks and cost, and how changes you made might have contributed to those…
Google AdWords Dynamic Remarketing Launches For Merchants
Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available…
Do the PPC Engines Reward the Right Behaviors?
Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management,…
Google Grants Cannabis Group $240,000 in AdWords Money & Other Products
According to Michigan Compassion, a medical cannabis nonprofit, Google awarded the group $240,000 annually in AdWords advertising through Google Grants, as well…
AdWords Flexible Bid Strategies: Two Steps Forward, One Step Back
The idea of flexible bid strategies is interesting on paper and has potentially useful implications in the long term. For now it…
Bringing Together Paid, Owned, and Earned Media
Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and…
New in AdWords: Add Descriptions to Sitelinks
Google now lets advertisers specify, or nominate, the specific text they would like to appear for their sitelink descriptions. This allows advertisers…
Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions…
How to Report Organic Search Traffic Gains After Filtering ‘Bad’ Traffic
SEO reporting has little to do with ranking reports. Ensuring strong analytical measurements is key to gain trust with your clients/company executives,…
Google AdWords Keyword Match Types and Negatives: The Ultimate Guide
Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad match modifier, phrase…
How to Navigate the Google Analytics Location Report
Does your website target users in a specific location or around the world? Businesses of all sizes can gain valuable insights from…
How to Win in the Google Stock Market
A keyword's value depends on what kind of value you can extract from it – by repelling unqualified leads and attracting qualified…
AdWords Image Extensions Bring Images to Google Search Ads
AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…
Unlock Powerful Insights With This Complex AdWords Retargeting Process
Retargeting is a powerful, but challenging tool. Here are some examples of quirky cookie behavior, techniques for multiple use case pages, and…
A 5-Step Plan to Increase Brand Awareness Using the Google Display Network
When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers who defer to…
Meet the New AdWords Flexible Bid Strategies: When to Use Them & What’s Missing
These bid algorithms offer significant improvement and a wide variety of options compared to enhanced CPC and conversion optimizer options that were…
July 22, 2013: AdWords Apocalypse or Simple Technology Upgrade?
In the past few weeks, advertisers have begun to receive emails with the subject line warning, “Upgrade to AdWords enhanced campaigns by…
A Preview of Bing Ads’ Keyword Distribution Graph
The Bing Ads Keyword Distribution Graph takes data filtering and slicing to a new and visual level. It lets you identify low…
4 Google AdWords Updates You Might Have Missed
Google AdWords has launched a series of changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements…
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