AdWords.
Google Launches New AdWords Editor
Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream.
YouTube Ads: Getting the Content Right
Search marketers can take advantage of AdWords for video in order to make sure they are targeting their YouTube ads correctly.
6 Tactics to Streamline Your PPC Reporting and Optimization
These tools will help PPC account managers simplify their monitoring processes, allowing them to streamline their campaign reporting and optimization.
Don’t Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top…
Google Adds New Features to Improve Shopping Campaigns
The platform introduced a number of new additions to help users manage their ad campaigns.
Google Discontinues Carousel for Local Search Results
For local categories such as restaurants, hotels, and nightlife, the horizontal Carousel at the top of the page has been replaced by…
5 AdWords Optimization Checkpoints You May Be Missing
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Here are a…
Delving Into the Auction Insights Report
How can you get the most out of the Auction Insights report in AdWords? Read on to discover.
Secret Sauce LoMo Tips for More PPC Sales
Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored…
How to Get Tons of Great Data From Google AdWords Instantly
The Home screen is an under-utilized element of your AdWords account. Here's how to reorganize in order to get to your data…