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Google is ‘No Longer a Black Box’ at BrightEdge #Share12
One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to…
How to Analyze Facebook Page Posts
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the…
Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can…
Email Marketing – the New Mobile Marketing
Email marketing, sexy? Yes! Common sense and testing can make your email blast friendly for both mobile and non-mobile devices. Good programs can help…
Local Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on…
Google Rolls Out Car Insurance Comparison Shopping in UK
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the SERPs offering…
Algorithm Updates, Duplicate Content & A Recovery
The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement with site…
8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices
As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use…
Photos & Videos as Social Currency: The People Behind Content Creation & Curation
A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56…
How to Take Advantage of Google AdWords’ Improved Geotargeting
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a…