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SearchDay | Buzz Monitoring = Brand Development
Today's search engine marketing news and opinion: Buzz Monitoring = Brand Development; Twitter's Big Search Plans: A Google Killer?; Yahoo Competes with Facebook, Facebook…
Buzz Monitoring = Brand Development
Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on…
Yahoo Competes with Facebook; Facebook Competes with Twitter
Yahoo! is now competing with Facebook Connect. Through a partnership with JS-Kit, Yahoo! Updates is now available on over 600,000 websites. The joint effort…
Google AdSense Allows Feed Ad Review
Google AdSense launched a feed ad program last August. Now, they’re enabling users to review their ads before they appear in the posts. The…
Twitter’s Big Search Plans: A Google Killer?
AdAge has the scoop on Twitter’s plans for search. Could this possibly be a real challenge to Google? Last year, Twitter acquired Summize, which…
Google AdSense Offers Expandable, Rich Media Ads
Google AdSense is introducing expandable ads to their ad offering. Expandable ads are ones that increase when an action is taken. With some networks,…
AOL’s Platform-A Launches in Canada
AOL’s advertising arm, Platform-A has extended its offerings to Canada. The launch combines networks already available in Canada, such as Advertising.com, which AOL owns.…
SearchDay | The End of the Beginning
Today's search engine marketing news and opinion: The End of the Beginning; SEMPO Names 2009 Officers; Gen Y's Notice Social Network Ads, Claim Indifference;…
Google’s Kaushik Says Measuring Clicks Is For Idiots, Bounce Rates Are It
It seems to be denigrate users week at Google. CEO Eric Schmidt called Twitter a “poor man’s email”, now the company’s analytics evangelist Avinash…
YouTube Surpasses 100 Million U.S. Viewers for the First Time?
This just handed me…according to an email from comScore about their press release distributed on PR Newswire and posted on their website, YouTube has…
The End of the Beginning
The first generation of the search-advertising model has passed. The next generation of search advertising and natural search will take some of the power…
Is Google’s CEO That Stupid: Twitter “A Poor Man’s Email”
Google CEO Eric Schmidt made some comments about social networking tools like Twitter, yesterday, that has to question how in touch he is to…
Google Returns Search Web Option To Gmail
Seems there were enough vocal opponents to Google’s recent removal of the “Search the Web” option in Gmail for them to reinstall it. There…
AdMob Lowers Minimum Bid Prices for Geo-Targeted, Non ‘Big-4’ Carrier Ads
Mobile advertising vendor AdMob has made changes to its minimum bids for geo-targeted ads. Already in effect, the changes affect the following: For iPhone…
SEMPO Names 2009 Officers
SEMPO, the Search Engine Marketing Professional Organization, has elected a new slate of officers for 2009. Jeffrey Pruitt, formerly SEMPO president and executive vice…
Gen Y’s Notice Social Network Ads, Claim Indifference
In a recent episode of the TNT show “Trust Me” about an advertising agency in Chicago, the Creative Director’s teenage daughter claimed she wasn’t…
Online Consumer Spending Drops in February 2009
Consumer spending in February 2009 dropped significantly from January, according to a report by Coremetrics. Those who shopped online during February purchased 13% fewer…
SearchDay | SMB Link Building Without a Dime
Today's search engine marketing news and opinion: SMB Link Building Without a Dime; Search Engine Optimization in a Down Economy; Nofollow on Paid Posts;…
More Time Spent Online Communicating Than Getting Entertained
As the social Internet continues to grow, people's online activities are changing, too
SMB Link Building Without a Dime
Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work…