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Organic Social Media: Why Marketers Must Join the Conversations
The opportunity to reach your customers on social networks is enormous. What should marketers who are overly dependent on paid media in social do…
5 Fast Facts about the EU’s Privacy Ruling on Google
A European court has ruled that if Google wants to continue operating in Europe, the search giant must respect individuals' requests to remove data…
Easy Landing Page Testing Using DoubleClick Search
Landing page testing should be near the top of your list of optimization techniques. Here's how to use DoubleClick Search to learn how users…
The Difference Between App to App and Web to App Advertising
Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful…
SEO vs. SEM Timelines: A Medical Analogy
How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to…
Hub Link Building With Majestic SEO
Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant…
Fundamental Elements of Effective User Personas
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform…
How to Use Google Analytics Site Search Reports
If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick…
Search is the Starting Point for 60% of Travelers, While Social Informs [Study]
Kenshoo has released an industry spotlight report on the travel sector that shows 58 percent of leisure travelers and 64 percent of business travelers…
Did Your Manual Penalty Disappear? It Probably Expired
Did you know that all Google manual penalties have an expiration date? In some cases, they can expire after just a few months. In…