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Google Wallet Expands Merchants, Rewards & Offers
Less than a month after Wallet's official release, Google is expanding core features. The three key elements are the automatic rewards features (loyalty cards/points),…
Yahoo Q3 2011 Earnings: Search Revenues Fall 13%
Search revenue was $374 million, a 13 percent decrease from the previous quarter. Search revenue was bolstered by the fact that Microsoft reimbursed Yahoo…
Google Analytics Gets Visitor & Goal Flow Chart Visualizations
This morning at the Web 2.0 Summit, Google announced flow visualization reports. Flow visualization reports are a way for site owners to quickly visualize…
SEOs Strike Out as Google Encrypts Signed-in Search Data
Google has made a major privacy change to the way secure search works for signed in users of its services. However the data is…
Motorola Stockholders to Vote on Google Merger
Motorola Mobility stockholders will vote Nov. 17 on the company's acquisition by Google for $12.5 billion. Shareholders who held stock on Oct. 11 get…
As Twitter Hits New Milestone, CEO Talks Google, Search, Apple, IPO, Privacy
Twitter CEO Dick Costolo shared insight into the Apple partnership and its effect on Twitter signups at the recent Web 2.0 Summit. He also…
Is Google Still Interested In Buying Hulu?
For months we’ve heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, and others. Although Hulu has…
How Google’s Human Search Quality Raters Assign a URL Rating
A leaked URL Rater guidebook from Google’s Search Quality Rating Program offers important insight into what human raters are looking for when they evaluate…
Getting Social Traffic on the SERPs Without SEO
Google and Bing are trying to figure out the best ways to show social results in search results. Personalization and real-time results are two…
Frequency Capping in AdWords Retargeting Campaigns
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if you sell…
Search Personalization & the User Experience
As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.” If you…
GoAnimate Unveils New Political Characters and Backgrounds
GoAnimate, which offers free web applications that enables marketers to create their own animated videos, has released a new collection of more than a…
YouTube Adds Merch Store, Google+ Integration, Tests Related Videos Layout
YouTube is getting a batch of hot new features, including a "merch store" for music partners; a new sign-up process for indie labels; the…
Google Shutting Down Buzz and 4 Other Services
Google announced that several products will be shut down by early 2012. This includes Google Buzz, Code Search, the University Research Program for Google…
25 Tips For Giving Your PPC Campaigns a Boost
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider these tips…
4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising
Brands are facing a unique opportunity and challenge in mobile advertising to measure strict ROI and be found by consumers. These four truths will…
Optimizing 3 Types of Content on YouTube, Flickr, SlideShare
Having trouble ranking your own site’s content? It won’t hurt to help content you've created on other sites with strong domain authority to rank…
Google Promotes Online Safety With ‘Good to Know’ Campaign
Teaming with the Citizens Advice Bureau (CAB), Google will promote “safe computer usage” for users. The "Good to Know" campaign offers advice on how…
Google Places Now Get Automatic Updates from Users, Crawls
Google is giving more trust to user reports on the address, hours & operating name of businesses. Submitted updates will show up regardless of…
BrightEdge Launches S3 Platform with Social Site Audit
Social plugin adoption is rising, though almost half of top websites aren’t yet using any social links or plugins. BrightEdge’s S3 platform aims to…