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Yandex Keyword Data Now ‘(Not Provided)’
Yandex has made the move to encrypted search. The Russian search engine has begun encrypting 100 percent of searches done through Yandex, meaning webmasters…
5 Reasons a Site Hit by Google Penguin Won’t Recover
If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is…
4 Ways to Make Sure You Find the Right SEO Job
Finding a new job is a two-way street. It's a marriage. The decision to work together is just as much the job seekers' as…
RIP Bing Ads Express
Bing Ads Express is going away July 30. Meant to be a managed service, of sorts, for local businesses, the Bing Ads product, which…
4 Ways to Rev Up Your Facebook Reach Like Harley-Davidson
Not every brand has the cult following that Harley-Davidson has boasted for decades. However, brands can take a few pages from Harley's book on…
How to Use the Google Analytics Event Tracking Report
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with…
PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider
Use the power of data for good, not optimization for optimization's sake. Conversion rate and position do have a correlation; every action has an…
5 Changes You Need to Make for Google Shopping in the Next 2 Months
Retailers are running out of time to switch to Google Shopping Campaigns. Follow this timeline to ensure your campaign is built out and tested…
Google My Business: New Tools for Small Business Owners
Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and…
Addressing Thin Content
You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage…