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Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But…
How Casual Connections Can Boost Your SEO, Social Strategies
Allowing people to develop a casual connection with your organization (or you) will make it much easier to build your own audience and establish…
Yahoo, Microsoft, AOL Confirm Display Ad Deal
Yahoo, AOL, and Microsoft this week confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure…
Google to Add AdMob In-App Inventory to DoubleClick Ad Exchange
Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile inventory to the DoubleClick Ad Exchange. The introduction of new app inventory into…
Mixed Signals in Second Life & Virtual Worlds: Buzz is All Over the Map
Good news: Will Wright joins the Linden Lab board of directors and Linden Realms (LR) debuts. Bad news: Slate disses SL and a new…
Google’s Timeline Search Option is History
As Google pushes fresh search results, a helpful Google search tool for historical searches quietly vanished earlier this month. Google has confirmed that Google’s…
Google Releases Think Insights Trend & Research Hub for Marketers
Google Think Insights compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Google will use…
Google Snaps Up Katango, Social Contact Sorter Meant for Facebook
Google’s Katango acquisition should make sorting Google+ connections into Circles much easier. The technology was originally designed for Facebook Lists, but became redundant when…
The +1 Button Comes to Google Image Search
The Google +1 button is continuing its march across Google properties. The latest recipient is Google Image Search, which now allows users to +1…
Google Acquires Instant Search Startup Apture for Chrome
Google has acquired contextual search browsing startup Apture for an undisclosed amount. Apture's browser plug-in allowed users to highlight words or phrases and bring…
Google & Other Search Engines Honor Veteran’s Day on 11/11/11
Today, on Veteran’s Day, Google, Bing, Ask.com, and Dogpile.com have posted special logos and pictures saluting military heroes. In addition to a Doodle, Google…
Social Signals in PPC: Google’s +1 Feature is Getting Better
Google has expanded the available +1 features. Now you can show +1 buttons on Display Network ads, you can connect Google+ brand pages to…
Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
Don’t waste time complaining. The most immediate action B2B marketers can take in the wake of Google’s enhancements that makes search data for signed…
3 Ways to Invigorate Your Analytics
Data informs nearly every decision we make, but often we don't use the information effectively enough to put us on the right course of…
SES Chicago just a few days away….
With SES Chicago just a few days away, and with a record breaking attendance for 2011, the team is putting together the final preparations…
Adobe To Stop Developing Flash For Mobile
HTML5 has become the new flavor for rich media development and with this new direction of Adobe combined with the growth of mobile devices…
New and Improved Bing for Mobile is All About HTML5
Bing for Mobile's long-awaited update includes deals and real-time transit info. The native Bing app for iPhone and Android devices has been redesigned using…
Google Launches Job Search Engine for Veterans
In support of President Obama's call to help returning U.S. veterans and right before Veteran's Day, Google is promoting a government project - a…
Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011
Check out Google's most effective Web TV commercials of 2011, five of which made the AceMetrix top 10, including the Dear Sophie and Lady…
The Digital Path to Social Media Success
Business intelligence -> content creation and curation -> activation and acquisition -> engagement. Presenting a model that will hopefully help your own approach as…