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Industry

Should Amazon Buy Yahoo?

Google and Microsoft have been rumored as potential suitors alongside the option of selling the company’s Asian assets. But another company has the size…

By Duncan Parry · 10 Nov 2011

SEO

Google May Penalize Your Site for Having Too Many Ads

Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages. “If you have…

By John Rampton · 10 Nov 2011

Local

Using Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy

Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards…

By Christian Arno · 10 Nov 2011

Mobile

Eric Schmidt Talks Android Patents, Motorola Independence, Apple Siri

Microsoft shouldn’t make money on Android devices, Google will run Motorola independently, and Apple Siri is a “significant” rival to Google search, according to…

By Dan Worth · 10 Nov 2011

Mobile

Getting Arrested? Now There’s An App For That

Occupy Wall Street has inspired some action - the creation of the "I'm Getting Arrested" App for Android. A software developer decided to build…

By Frank Watson · 09 Nov 2011

PPC

Trada Launches Crowdsourced Facebook Ads Marketplace

Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase CTR and…

By Miranda Miller · 09 Nov 2011

Development

Rich Snippets for Apps: A New Way to be Seen in SERPs

Rich application snippets will be important and includable for any software developer website, software publishers, download portals, software review sites, etc. No doubt, sites…

By Andre Alpar · 09 Nov 2011

Social

Google+ Brand Pages Lacking, But You’ll Make One Anyway

The Google Plus version of Pages for brands has rolled out to all users, yet a number of critical features seem to be missing…

By Miranda Miller · 09 Nov 2011

Analytics

‘Not Provided’ Search Numbers Rising, Where Will They Stop?

When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers. Numbers are…

By Frank Watson · 09 Nov 2011

Local

New Google Local Search Results Show Directions, Menus, Pics

A new search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google has added…

By Miranda Miller · 09 Nov 2011

Video

Airbnb Puts Business on the Map with YouTube TrueView Video Ads

Airnb used TrueView ads on YouTube to thoroughly explain its unique service. YouTube’s skippable two-minute videos have helped generate 750,000 clicks on Airbnb’s TrueView…

By Greg Jarboe · 09 Nov 2011

SEO

Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+

Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks. With Google's…

By Lisa Buyer · 09 Nov 2011

PPC

Conversion Tracking vs. Google Analytics Goals

Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking or to…

By Alistair Dent · 09 Nov 2011

Industry

BizDev Link Building: 10 Questions with Ken McGaffin

Links are important for SEO, but links can also be turned into business development opportunities - which is why the most fruitful opportunities for…

By Garrett French · 09 Nov 2011

Industry

Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

Like the spurned soap opera wife, Google’s Bradley Horowitz shot back at Mark Zuckerberg for claiming they are “creating their own little version of…

By Miranda Miller · 09 Nov 2011

Video

Disney, YouTube Strike a Video Deal

Walt Disney Company and Google's YouTube are partnering together to help gain Web dominance by spending a combined $10 million to $15 million on…

By John Rampton · 08 Nov 2011

Video

Google Ready to Battle Comcast with Own Cable TV Service?

With a new Google TV software update, more YouTube original programming, and a video/phone service pilot project in the works, Google is reportedly considering…

By Miranda Miller · 08 Nov 2011

Industry

10 Takeaways from Google’s Holiday 2011 Consumer Intentions Report

How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should know and…

By Andrew Davis · 08 Nov 2011

SEO

A Minty Fresh List of Google Winners & Losers Is Out, But Please Don’t Panic

SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather than panic,…

By Simon Heseltine · 08 Nov 2011

Industry

Halley’s Comet Appears in UK Google Logo

Edmond Halley, the English astronomer who computed the orbit and named the famous Halley's Comet (last seen in 1986), was born on this date…

By Frank Watson · 08 Nov 2011