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How to do Awesome SEO Keyword Research for a Large, Templated Site
Looking for keywords to help a formulaic, themed site rank ? Learn how to work out which modifying terms (or “modifiers”) are the most…
3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope is not…
It Doesn’t Matter What You Call Your Online Strategy!
The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they…
Mobile Ad Revenue Outlook: Local Search Leads the Way
Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the…
1 Way Not to Wish You Had Just Done That Before Black Friday
Brothers, Bryan and Jeffrey Eisenberg have published a mini-ebook for marketers looking to boost holiday sales. The ebook lists more than 21 tactics to…
Google Penguin: What Lurks Beneath the Surface?
Other than cleaning up the quality of the Google index what else could the objective of the Penguin updates be? Much like the icebergs…
Increase PPC & SEO Conversion With Email Nurture
With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn…
Google UK Search Market Share Slips Below 90%
Google's search market share in UK is much bigger than USA. However, new data from web tracking firm Experian Hitwise found that Google's share…
New Google Universal SERPs Layout Brings Apps to Forefront
Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be…
Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company…
How to do Awesome SEO Keyword Research for a Standard Website
Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website)…
Google Display Network Campaigns: Most Common Mistakes Search Marketers Make
The days of writing off the GDN or approaching it with a search mentality are long over. Search-only marketers need to evolve, or they…
10 Tricks to Research Anything
Researching a new market, customer or channel can be wildly inefficient. The web has abundant information, but finding just the right information you need…
Converged Media: Maximizing Consumer Engagement in a Digital World
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before…
Google Accused of Being Too Slow to Derank Pirate Websites
In August, Google promised to begin lowering the search rankings of "piracy" websites, but now there are complaints that Google is being too slow…
Twitter Outlines Copyright & DMCA Policy
Twitter has posted a set of guidelines designed to help users understand how it handles copyright takedown requests. The company said that the page…
Google, Bing & Yahoo Tracking the 2012 Presidential Election Results
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube…
Semantic Search in 2025
As the knowledge-representation graph continues to grow, linking more entities and establishing their relationships to each other, more connections will be available. And since…
SEW Weekly: Successful In-House SEO Strategy & Google Paid Search Updates
What happened on SEW weekly last week? Special guests from AOL and Covario shared tips and tricks for more effective in-house SEO; show hosts…
4 Tips to Create Paid Search Support for Promotions & Public Relations
To boost promotions with a paid search campaigns, it’s important to have ad copy that supports the promotion and PR; purchase promotion and PR…