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Google Adds 70 More Now Cards
Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature…
The Mobile Search Survival Guide
With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide…
Defining Success for PPC Efforts
When entering into a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship.
Google Antitrust Case: 19 Complainants Named Include Microsoft
A collection of 19 complainants led to the antitrust case against Google, and Reuters has what purports to be a list of them.
Beacons to Revolutionize Search in 2020
Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way…
16 Ways to Reverse-Engineer Your Competitors’ Organic SEO Strategy
Being able to distinguish and put your finger on what your competitors are doing, especially when they’re outperforming you, is a huge plus. This…
What SEOs Want From a Web Grader
Most free Web grader tools that are available today were developed in the years before Penguin, Panda and "Mobilegeddon" — they don’t give SEOs…
YP Launches Lookalike Tool for Audience Retargeting
Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users' Web searches and find new customers based…
6 Content Tips for Adapting to the Post-Mobilegeddon World
Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content…
The Value of Links
Links aren’t valuable because of Google; Google is valuable because of its use of links.