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4 Effective Customer-Centric Content Marketing Ideas for “Boring” Industries
Here are four ideas to help you create powerful content, no matter your industry, that will engage your target audience and earn links and…
Google Profits Rise Driven By Increasing Ad Revenues
Google reported a 4 percent increase in profits for Q1, driven by a steady growth in ad revenues. The company was hurt by the…
Facebook “Hello” Brings Local Search to Calls
Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether…
Bing Follows Google’s Lead and Launches Shopping Campaigns
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities.
Are You Guilty of Committing These Mobile-Friendly Mistakes?
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves…
Brand vs. Non-Brand: Measurement Is Key
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However,…
IAB: Search Led Ad Spend in 2014
Search led ad format spend, while mobile continued its steady growth.
Attention Keyword Hoarders: You Need to Delete 98% of Your AdWords Keywords – Here’s Why
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk.
Will Yandex Penalizing Paid Links Affect Other Search Engines’ Ranking Factors?
The move by the Russian search engine to penalize paid links may be a smart one, but will it have a ripple effect on…
Product Reviews for Links? Be Careful!
Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links…