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Google Goes Batty with Horror Movie Easter Egg
Type in almost any horror movie title and you will see bats hanging from Google's Knowledge Graph 'card' results. Almost any, because the SEW…
Happy Halloween Google Doodle: Spooky Haunted House Logo Full of Interactive Fun
Google is celebrating Halloween 2012 with an interactive haunted house logo, complete with jack-o-lanterns, ghosts, scary creatures, and a black cat. Clicking on various…
Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features
Many AdWords features come with fabulous advantages that help improve account performance or ease campaign management. But beware: some of these also have pitfalls…
Properly Attributing Email Campaigns in Analytics
Many third parties will create email campaigns, distribute them to lists of prospective customers, and measure successful deliveries and click-throughs to your call to…
Writing Search Ads in Context
As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your…
If You Can’t Be a Creator, Then Be a Curator
Content curation is about finding the most relevant content about a topic online and listing all the relevant links found on that topic after…
How Often Do You Optimize?
When you launch a new site or enter the SEO game for the first time, one of the first steps is spending some quality…
Government SEO is Broken
Every government agency should understand, monitor, and seek to shape its digital presence around SEO fundamentals to ensure their services, activities, and positions are…
How to Establish a Goal Plan for Your PPC Campaign
Establishing benchmarks and creating realistic goals for your paid search campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives,…
Maker Studios Takes Third Place in YouTube Partner Channels Ranking
The latest data from comScore's Video Metrix service showed that 181 million U.S. Internet users watched more than 39 billion online content videos in…
Google Paints a Happy Little Bob Ross Birthday Doodle
“The Joy of Painting” TV show host Bob Ross is celebrated on Google’s homepage today with a Doodle paying tribute to the artist known…
8 Elements to Test in User Reviews
User reviews are an incredibly powerful tool to use to your advantage, but collecting them simply isn’t enough. If you’re looking to lift the…
4 Google Product Listing Ads Tips for Q4
More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the…
3 Enterprise SEM Challenges & Solutions
Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how…
How a Preview Image Increased a Landing Page’s Conversion Rate by 359%
Using Google’s new “Google Experiments” for A/B testing confirmed a hypothesis that a landing page with a preview image will have a higher conversion…
Google AdMob Challenges & Rewards
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via that particular…
Content Zombies: How to Fight The Walking Dead
Does your content live and breathe? If not, your content may face a Google ranking apocalypse. Learn the symptoms of and cure for lifeless…
7 Video Tips for Crowdfunding Campaign Magnetism and Results
Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. People are conditioned to respond to television commercials…
Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails
Facebook claims a site scraper was responsible for selling a list of 1 million user login emails, though many of the emails are unpublished…
How Google Rakes In Over $100 Million in Search Advertising Daily [Infographic]
Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. WordStream shares a look into…