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How to Update Your Keyword Research Process for 2013 & Beyond
Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and…
10 Lessons About Enterprise SEO
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give…
Niche Social Networks: New Players, Platforms & Their Success
Facebook may have 1 billion users and counting, but for a growing number of people niche social networks appear to be offering a more…
Facebook & Twitter Apps Exploited to Profit From Private Data
A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter…
Pinterest & Newspapers: No Pins, No Wins [Study]
Pinterest users are pinning links to newspaper articles by the thousands, even without Pin buttons on publisher websites. A new study explores why traditional…
Towards a True Bounce Rate
A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially misleading. Richardson…
If You’re Only Measuring Links, You’re Wasting Time
SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers, but links…
Multiple Domain Choice: SEO Considerations of Single vs. Multiple Domains
It can be tough to determine whether you should operate under one umbrella-website or under multiple domains. So what are the pros and cons…
Search Marketing Horror Tales
Everyone enjoys a good scare around Halloween. But that doesn’t mean your paid search campaign has to be nightmarishly frightful. Witness four of the…
Facebook Brand Engagement Grows 896% [Study]
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new study from Adobe. Adobe's Digital Index for Q3 2012…
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering 300x250 video…
Twitter Tests Like and Star Buttons for Tweets; Another Ad Play in the Works?
Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for…
Marissa Mayer: Yahoo Will Focus More on Search, Core Products
Yahoo's CEO shared her future plans, telling investors that the company will start to double down on things that made it successful in the…
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and…
6 Reasons You Should Use Market Surveys in Link Building Campaigns
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and…
3 Metrics to Measure Customer Happiness on Your Website
Can you measure customer happiness when it comes to the web? Yes! You need to look at bounce rate, time on page, and number…
How to Forecast the Future Value of SEO in 7 Steps
Developing a discipline of forecasting and using that information to focus on the most attractive value opportunities in the competitive field of SEO puts…
Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%
Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and…
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to…
Majestic SEO Now Updates Hourly as Link Map Approaches 200 Billion URLs
Majestic SEO announced a major upgrade in their update cycle, increasing updating frequency from daily to hourly. Now, their Fresh Index stats show near…