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Google Adding Explanations to Knowledge Graph
Google is adding explanations to the “People also search for” section of the Knowledge Graph panel, to offer additional information and help searchers with…
The Golden Rules Of Link Building
As much as link building has been shaken up of late, several things remain the same. Many of the same ideas and tactics that…
The Many Shades of Google’s Link Disavow Tool
The disavow tool is a very valuable tool to webmasters who need more control over off-site issues affecting their search rankings, but it isn't…
Using Web Analytics for PPC Optimization: Advanced Techniques
By intelligently analyzing advanced web analytics data, you can glean new insight and optimize your campaigns like never before. These three advanced analytics techniques…
Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads
We don't yet know how strictly Google will enforce this new policy demanding “meaningful ad text,” but we know Google is proactively notifying advertisers…
Google Plans to Combine Mobile & Desktop Ads
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the Q3 earnings…
Learn How to Conduct Effective & Thorough PPC Audits at #SESCHI 2012
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create…
Google, Penalties & the Disavow Links Tool: The Big Game Theory
Google’s new tool allowing people to delete spammy backlinks you don’t trust has been met with much fanfare as the “answer” to the backlink…
5 Virtues to Help SEOs Achieve Workplace Enlightenment
SEO professionals are constantly coping with never-ending Google updates, but you can achieve enlightenment working in the search industry. Here are five lessons from…
YouTube Algorithm Change: ‘Time Watched’ Key to Higher Video Search Rankings
YouTube has started adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching. In other words, “watch time”…
Is Your SEO Agency Any Good?
There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene…
Guidelines for Running a Successful Competitor Brand Name Campaign
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty of low-hanging…
Dialing Into Success with Google AdWords Call Tracking
The need to track calls is great, but it can be challenging. Google’s Call Extensions are great for getting top-level reporting on call activity…
Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue
Google accidentally reported their earnings early today. This was the first quarter with full Motorola reporting and though core business revenue was up, so…
Google Q3 Financial Report Leaks Early, Halts Stock Trading
Google’s Q3 2012 earnings report was accidentally leaked early today when it appeared on the SEC website well ahead of its typical time. Google…
How to Focus on the Key Analytics Metrics
There are quite a few analytics solutions, so which one is the best and will increase your bottom line? KISSmetrics & Crazy Egg co-founder…
Get the Picture: Brands Use Instagram for Visual Marketing
The red carpet winner and Facebook darling is reshaping the way people communicate in pictures and it’s safe to say brands can’t afford not…
Qihoo Search: Dead on Arrival?
Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a…
Internet Marketing Ninjas Buy Webmaster World Forums #Pubcon
Today at Pubcon, Brett Tabke and Jim Boykin announced that legendary web forum Webmaster World is changing hands. Tabke plans to focus more on…
Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing
Gigya aims to centralize company's user data into one cloud-based storage system to allow marketers to put the data to use instantly. Their aim…