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5 Ways to Make Web Analytics Data More Insightful
Don’t just pull numbers. Author insights. How? Compare trends rather than just differences; analyze data significance before drawing conclusions; go deep with segmentation: correlatate…
Use Empathy to Create Breakthrough PPC Ads
Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and…
SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines
Search marketing professional organization SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for…
Hardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to…
Google Disavow Links Tool Now Available
The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his…
Google Expands Search Results to Include Calendar, Drive
Google has extended its Gmail search field trial to include results from Google Calendar and online documents applications in Google Drive, as well as…
Structured Data First Steps: Adding Schema Location Markup to Your Website
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit,…
How to Structure Your AdWords Account for Optimal Split Tests
Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident that the…
5 Myths About Search Data
The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece…
3 Key Reasons You Should Attend SES Chicago 2012
Keep competitive and up to date with industry trends at this year's SES Chicago, which will feature 58 sessions offering an in-depth education on…
LivePerson Says Bouncing is Single Worst Action a User Can Take
LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and suggests strategies to "intercept" users on your website to increase the…
Animated “Little Nemo in Slumberland” Google Doodle for Comic Strip Anniversary
Google is celebrating the 107th anniversary of the Little Nemo in Slumberland comic strip with an interactive comic on their homepage. Watch Little Nemo…
How to Prove the Value of SEO in 10 Minutes
Want (or need) to convince others about the importance of organic search and SEO as a referrer of traffic, as well as how it…
An 18-Tip Checklist to Boost Online Checkouts
Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these details can…
Holiday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits…
9 Ways to Maximize AuthorRank – Focus on People, Not Metrics
With authors, it isn't just about the writing skills of an individual – it’s also about their social profile. Building a relevant/targeted social audience…
The Demand for Extreme Differentiation in Your Content Strategy
We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column…
Successful Crowdfunding Campaigns Aren’t About Cash, Says Shark Tank Winner
Before starting your crowdfunding campaign, be very clear about the purpose and what will resonate with many people. A clear, meaningful purpose will also…
Bing Introduces Sitelink Extensions in PPC Ads
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns and run…
Google Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK…