Latest stories
27,212 articles, newest first.
Google Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK…
A Cure For the C.O.L.D. (Casualty of Linking Distraction)
Working in the search industry, it's all too easy to think you're somehow falling behind if you aren’t on the bleeding edge 24/7. Here…
Innovate or Die: Where Will SEM (and You) be in 5 Years?
All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business…
Apple’s Passbook: Mobile Local Search Identity Starts to Materialize
Passbook’s flexibility, combined with its on-deck positioning in iOS, will make it a powerful tool for users to organize all of their coupons, gift…
Eric Schmidt: Google vs. Apple Fight a Big Win for Users
The ongoing battle between Apple and Google for supremacy in the mobile market is the "defining fight" in the industry, says Google's Executive Chairman.…
Google Rolls Out Massive Street View Update
Google started rolling out its biggest update to Street View ever, updating 250,000 miles of roads. It's even available on iOs 6. In addition…
Google Play TV Shows, Movies, Music Debut on Google TV
Google has released its Play software and media service to the Google TV platform. The update will allow Google TV users to access the…
Google Panda & Penguin: A New Way for SEOs to Measure True Impact
How is the overall impact of a Google Panda or Penguin update/data refresh measured, beyond Google’s own numbers? PM Digital’s Clay Cazier proposes a…
Why PageRank Doesn’t Matter
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one signal (like…
5 Pieces of Damn Good Advice for Social Media Marketers
At the heart of things, social media marketing is about listening, learning, and communicating. If we can keep those things at the base of…
Why Email Marketing Shouldn’t be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social, local, SEO…
Google Updates Above the Fold Page Layout Algorithm
Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above…
53% of Organic Search Clicks Go to First Link [Study]
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads appear in…
4 Google Analytics Features You Probably Haven’t Used
With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful features you…
How to Create an Editorial Calendar That Will Grow Your Audience
Editorial calendars can help content managers, SEO professionals, and businesses organize content and blog posts efficiently and develop a content machine that regularly delivers…
How & Why to Measure PPC Account Health
Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit to determine…
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the rewards of…
LinkedIn Redesigns Company Pages, Lets You Pay to Feature Updates
LinkedIn's new featured update functionality gives brands the ability to more prominently display updates they want to highlight above the fold in their update…
Facebook Tests Collections Feature for Retailers
A new Facebook wishlist-type feature improves businesses' ability to advertise products targeted at user interests. Facebook Collections allows users to tag and group products,…
How Top vs. Side Position Impacts CPC, Traffic Volume
The top AdWords positions drive significantly more volume at a higher CTR. For the top three positions on average, clicks were $1 less for…