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Google Creates New Web Interface for Mobile Searchers
The tech giant has streamlined its search results on mobile devices.
YP Partners With Uber to Bring Cars to Your Door
In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users…
Bing Ads to Simplify AdWords Campaign Import Process With Upgraded URLs
The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads.
Store Visits Metric Helps Google AdWords Users Measure Offline ROI
After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers,…
The Power of High-Value Target Analysis on Optimization Efforts
In the realm of search performance, high-value targets come in the form of influential factors that enable an organization to optimize ranking, traffic, conversions,…
5 Tips to Leverage Yahoo Gemini for Mobile PPC
Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising.
Supporting a Successful Client/Agency Relationship
"Soft skills" have become more and more important in the ways agencies support clients. Here are a few that provide great results.
Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.
SEO Agencies, In-House Link Team, or Link Company – Which Is Best for You?
What's the best choice for you - to go with an SEO agency, an in-house link-building team, or a link-building company?
Apple Maps Using TripAdvisor Reviews in Some Searches
Apple Maps has relied solely on Yelp reviews for hotels in the past, but one Apple Insider user has found several instances of Apple…