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Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In
The trends suggest SEO has been increasingly maturing in the organization and the barriers of skepticism that have historically kept enterprise SEO professionals from…
ComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer, bringing these…
Google Brings Street View to Mobile Browsers
Google has updated the mobile version of its Maps application, which will allow users to access the Street View function on iOS devices. The…
Wearable Social Media: Jacket Rewards Facebook Likes With ‘Hugs’
Just when you thought Facebook couldn't get any more creepy and intrusive, it can now hug you in the street. Thanks to the "Like-A-Hug"…
The 70/20/10 Model for SEO & Content Excellence
While data-centric methodologies are imperative to creating “foolproof” content that works, gaming algorithms is a temporary solution to a long-term marketing investment. Learn how…
Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC
If you’ve ever felt micromanaged by management or felt ignored by them, if you’ve felt passionately about strategies but couldn’t get buy-in, or if…
14 Ways to Leverage In-House Experts for Branding, Influence & Links
In-house experts are often untapped assets that PR, media relations, content strategists, SEOs and marketing departments should leverage to net authoritative links, social engagement…
Desktop Map Searches Increasingly Shifting to Mobile
More consumers are integrating mapping into their mobile lives. That behavior will only increase as location-based technology develops further. Desktop map searches are down…
Unruly Adds Dynamic Creative Optimization to Social Video Player
This technology can increase a brand’s campaign performance by automatically selecting which video ad to display to the target audience. The selection is based…
Why Do Some Sites Rank Faster Than Others?
SEO prospects continue to ask, “How long until I’ll see results”? As with most things in SEO, the question begs more questions: how do…
Google Penguin Refresh Completes Trilogy of Search Terror for SEOs
Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin data refresh…
Google Crisis Response: From Search Engine to Information Provider
SEW met the people behind Google Crisis Response at I/O 2012. The work of this small, relatively unknown, team is indicative of the future…
Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates
Many of the 65 algorithmic and search changes Google made in August and September were related to local search results, snippets and sitelinks, and…
Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner
Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe aims to…
7 Content Strategy Tips to Construct Awesome Product Pages & Boost Sales
Rather than starting a blog, which is often bypassed entirely by users, you should take a more integrated approach to developing fresh content on…
Should SEO Departments be Renamed “Content Marketing” Departments?
Content marketing is having a big impact on marketers. Some believe it will change SEO. But in the breathless rush to “the next big…
App Store Optimization: 8 Tips for Higher Rankings
For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth. Discover the most…
Marketing to the Mindset: How to Match Social Content to User Intent
Understanding how the consumer mindset differs on personal vs. professional social networking sites enables marketers to better tailor content to the emotional needs of…
Google’s Knowledge Graph: Implications for Search & SEO
The Knowledge Graph is not only transforming Google but it is paving the way to transform the approach towards SEO. Here are five metrics…
Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households
Facebook is teaming up with a market analytics company that uses loyalty programs to track purchases to launch a program that will track offline…