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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
Flexibility Is Key for SEOs [#CZLNY]
"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble…
Backlink Bummers: 5 Clues to Off-Site SEO Trouble
If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the…
5 New Types of Content for the Future of Marketing
Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the…
Amazon Gives Google a Run for Its Money With Home Services
Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.
5 Trends to Watch in the Mobile-First Search Era
In this forward-thinking mobile world, let’s look ahead to the five key mobile trends to watch.
Natural Links – What Are They, Really?
Good links are always a subject of some contention among SEOs. They’re often referred to as real, organic, or "natural," but the question is…
5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]
In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami…
Are You #Winning at Google Shopping Campaigns?
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns.
Google Loses Safari Web Tracking Court of Appeal Case
U.K. consumers can now take the Web giant to court.