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Website Traffic Down? Might Be Google EMD Update, Might Be New Panda Update
Google has confirmed that a Panda update rolled out almost simultaneously with their recent Exact Match Domain update, causing much confusion amongst webmasters, who…
SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats
On the heels of yet another “SEOs are just gaming the system and taking advantage of poor users” article, it’s time to set the…
Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability
An analysis of about 1.5 million keywords over six months across multiple clients, campaigns, and verticals reveals how many impressions, clicks, and conversions head…
Going Global: Insights for International Social Media
A pair of social media pros share their approaches, knowledge, and requirements for a successful Facebook strategy, the importance of culture, lifestyles, and language…
Inside Google Search Updates
It’s important to remember that some of the biggest changes in Google search results were not named all named after animals. As a matter…
Google Warns of State-Sponsored Cyber Attacks
Search giant Google has begun warning users that their accounts could be at risk from government-organized cyber-attacks as the firm looks to educate users…
AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels
According to comScore, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which…
Top 10 High Impact Google AdWords Innovations to Watch Now
In the future world of Google AdWords, ads will contain dynamic features and ads will create themselves. Searchers can become more interactive with ads…
Why Quality Score is One of the Least Important AdWords Metrics
Advertisers spend way too much time and energy trying tricks to increase their quality score in the hopes of reducing cost per click. Just…
How to Measure File Downloads Using Events & Virtual Pageviews in Google Analytics
If one of your goals is to have a website visitor download a file, such as a PDF, then you have two key methods…
Google Passes Microsoft to Become 2nd Largest Tech Company
Some analysts think the news is related to a shift from Microsoft's dominated PC industry, where users relied on software running on desktop machines,…
Google Tag Manager Helps You Sort Out Code Overload
Google Tag Manager, a free new tool from Google, helps you organize all your tags into one slick piece of JavaScript code. Enter all…
Google Warns of Upcoming Exact Match Domain Algorithm Change
A tweet from Google’s head of web spam spells trouble for webmasters who have relied on keywords in their domain name to rank. Google's…
How to Use Facebook Custom Audiences
Facebook has just handed us an extremely powerful advertising option to target by email, phone number, and user IDs. Your options are limited only…
What You Need to Know About Google’s Sitelink Policy Update
Google will soon enforce an existing policy regarding sitelink usage. The policy states that each sitelink within a campaign needs to link to a…
7 Tips to Start Making Meaningful Connections on LinkedIn
Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to focus on…
Google Shutting Down AdSense for Feeds, Classic Plus, More Services
Google announced that it is closing down more of its services, bringing the total for the year to 60. Closing down now are the…
Gmail Users in Iran Regain Access to Accounts
The unblocking of Gmail marks a quick end to the government sanctioned block of Google's email service. Officials have reported that the Gmail block…
Google Trends and Insights for Search Become One Mobile-Friendly Service
A Google Trends update gives the tool a new interface and incorporates features from Insights for Search, which has been bundled into Trends, alongside…
Research & Thought Leadership: Top 10 Content Creation Ideas
It’s no longer enough to be an industry expert. Your expertise needs to be shared in a way that everyone can view and access.…