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10 Conversion Boosters for Ecommerce Pages
Most shoppers have developed expectations in terms of ease of usability and availability of features, so you’ll need to create an exceptional experience for…
Why Paid Search for B2B Companies is Dead (or Dying)
PPC of late has trended down on all questions related to effectiveness, budget and usage, and trended up on likelihood to be discontinued, decreased,…
Google AdWords Support Driving You Bonkers? 3 Common Google Shopping Issues Debunked
Now that October is finally here, the fall shift to paid Google Shopping has many online merchants scrambling to create their Product Listing Ads…
Is AdMob the Next Big Thing for Performance Marketers?
As Google integrated the offering into AdWords, more flexibility and many more targeting options became available that would suggest that it's at least conceivable…
10 Crowdfunding Tips for Your New Product, Cause, or Creative Project
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not…
Apple: Sorry About Our Maps, Use Google or Bing Maps Instead
Apple CEO Tim Cook has issued a rare apology, admitting that its new Maps tool with iOS 6 isn't good enough. Cook even went…
Bing Adds Klout As An Influencer and Vice Versa
Klout and Bing have teamed up to include Klout Scores and influential topics into the Social Sidebar. And on Bing searches, the "People Who…
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining both in…
Men Cost Less to Reach with Facebook Ads, Click More
There’s no gender balance on Facebook; though more women are on the network, marketers allocate more budget targeting men, who see more ads, click…
The Growing Importance of International Mobile Search
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter…
LinkedIn Now Lets You Endorse Skills & Expertise of Your Connections
LinkedIn has introduced a feature that allows users to recognize professionals for their expertise. It allows users' connections to endorse one of their skills…
Rupert Murdoch Outfoxed? Google Can Resume ‘Stealing’ His Content
Media magnate Rupert Murdoch has reportedly backed down from blocking Google and says that he will let tje search engine index his newspapers. In…
Google Bringing Wind-Powered Data Center to Oklahoma
The search giant has signed an agreement to use 48 MW of wind energy from the Canadian Hills Wind Project for its latest data…
Twitter Ad Revenue Play: Now Allowing More Search Engine Indexing
Twitter made a change to their robots.txt file this month that will allow search engines like Google to crawl and index Twitter search results…
How to Set Up the New Universal Google Remarketing Code
Whether you’re a remarketing expert and want to set up these new tags for their ease of use and new functionality, or you’re just…
A Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method…
Image Search Branding Opportunities
Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from…
Looking Beyond the Click
Stores hire people in clown suits to draw customers through their doors. The clowns don’t care who buys something. But we do. Don’t be…
Google Birthday Doodle Gives Power to the Poople
By now, most Google users are accustomed to seeing Google celebrate the birthdays of famous artists, scientists, and holidays or events. Today, Google is…
Google Ocean View: Maps Now Take You Underwater
The "ocean collection" will let users dive down into six of the world's most incredible underwater spots, including coral reefs (and their inhabitants) in…