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PPC

More Than 100,000 Sellers Have Inventory in New Google Shopping Model

Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants.…

By Miranda Miller · 26 Sep 2012

Industry

Marissa Mayer’s Big Plans for Yahoo: Grow Mobile, Partnerships, Scale

Marissa Mayer shared a broad overview of her vision to turn Yahoo around in an all-hands staff meeting yesterday. Leaked details point to a…

By Miranda Miller · 26 Sep 2012

Mobile

72% of Consumers Want Mobile-Friendly Sites: Google Research

Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer…

By Miranda Miller · 26 Sep 2012

Industry

Happy Birthday, DuckDuckGo: Homegrown Search Engine Turns 4

DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build…

By Miranda Miller · 26 Sep 2012

PPC

Why You Should Use the New Google Remarketing Code

Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI.…

By Marc Weisinger · 26 Sep 2012

SEO

In-House SEO Interview: The Hidden Heroes of Search

In this Q&A, two in-house SEO practitioners share their take on SEO from their perspective: in-house versus agency, challenges, skills needed, tips for new…

By Simon Heseltine · 26 Sep 2012

Mobile

3 Tips for Marketers Ready to Invest More in Mobile

The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets.…

By Bill Dinan · 26 Sep 2012

Mobile

Google Maps App Won’t be Found on iPhones Anytime Soon

Eric Schmidt says Google "hasn't done anything yet" with regards to developing a Google Maps app for IOS 6. Schmidt said he hopes Google…

By Carly Page · 25 Sep 2012

SEO

How to Make Your Ecommerce Site Link Worthy

Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and…

By Julie Joyce · 25 Sep 2012

Industry

Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the…

By Mike Grehan · 25 Sep 2012

Analytics

Using Web Analytics for PPC Optimization

Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all…

By Melissa Mackey · 25 Sep 2012

PPC

A Refresher on Retargeting & Helpful Tips

Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it…

By Eric Siu · 25 Sep 2012

Local

Are Google Maps Staffers Being Tempted by Apple?

Apple is reportedly seeking employees that have experience working on Google Maps, after it became apparent last week that its own Maps app on…

By Carly Page · 25 Sep 2012

Industry

Iran Government Filtering Google Searches, Gmail

The Iranian government has started filtering Google searches and Gmail in order to increase its own security. The Iranian government announced its intention to…

By Dave Neal · 25 Sep 2012

Development

Google Rich Snippets Testing Tool Gets New Name, Design, Languages

Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool.…

By Miranda Miller · 24 Sep 2012

Social

Facebook Adding Search History to Activity Log

Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks, as Mark…

By Miranda Miller · 24 Sep 2012

Content

46 Ways to Kill It With Content

Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list…

By Simon Penson · 24 Sep 2012

SEO

How to Quickly Identify Duplicate Content With a Site Crawl

This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is…

By Ben Goodsell · 24 Sep 2012

Video

How to Launch an Ad Campaign on YouTube for the Holidays

Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these…

By Greg Jarboe · 24 Sep 2012

Industry

Microsoft to Safari Users: Google Tracked You, So Try Bing

Microsoft has added a 'Privacy Protection' page to its Bing website, where it reminds anyone who will listen that earlier this year Google was…

By Dave Neal · 24 Sep 2012