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More Than 100,000 Sellers Have Inventory in New Google Shopping Model
Marketplaces like Etsy and internet retail giants such as ToolKing.com are getting onboard with Google Shopping, the PLA-driven paid comparison shopping option for merchants.…
Marissa Mayer’s Big Plans for Yahoo: Grow Mobile, Partnerships, Scale
Marissa Mayer shared a broad overview of her vision to turn Yahoo around in an all-hands staff meeting yesterday. Leaked details point to a…
72% of Consumers Want Mobile-Friendly Sites: Google Research
Mobile searchers are more likely to use a site and complete a purchase when the site is mobile-friendly. Sites designed without the mobile consumer…
Happy Birthday, DuckDuckGo: Homegrown Search Engine Turns 4
DuckDuckGo, the Google alternative committed to user privacy and anonymity, is now 4 years old. Founder Gabriel Weinberg is now looking to further build…
Why You Should Use the New Google Remarketing Code
Remarketing is one of the most powerful tools and campaign types available to online marketers in terms of driving additional conversions and positive ROI.…
In-House SEO Interview: The Hidden Heroes of Search
In this Q&A, two in-house SEO practitioners share their take on SEO from their perspective: in-house versus agency, challenges, skills needed, tips for new…
3 Tips for Marketers Ready to Invest More in Mobile
The consumer mobile movement shows no sign of waning. Mobile monetization opportunities are high and should command a much higher rate of ad budgets.…
Google Maps App Won’t be Found on iPhones Anytime Soon
Eric Schmidt says Google "hasn't done anything yet" with regards to developing a Google Maps app for IOS 6. Schmidt said he hopes Google…
How to Make Your Ecommerce Site Link Worthy
Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and…
Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs
Government time and money could be better used supporting the type of innovation at companies like Google – as opposed to pandering to the…
Using Web Analytics for PPC Optimization
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re spending all…
A Refresher on Retargeting & Helpful Tips
Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it…
Are Google Maps Staffers Being Tempted by Apple?
Apple is reportedly seeking employees that have experience working on Google Maps, after it became apparent last week that its own Maps app on…
Iran Government Filtering Google Searches, Gmail
The Iranian government has started filtering Google searches and Gmail in order to increase its own security. The Iranian government announced its intention to…
Google Rich Snippets Testing Tool Gets New Name, Design, Languages
Google announced changes to the rich snippets testing tool late last week, including new languages and a new name, the Structured Data Testing Tool.…
Facebook Adding Search History to Activity Log
Facebook has announced that it will be rolling out a personal search history record within the Activity Log over the coming weeks, as Mark…
46 Ways to Kill It With Content
Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list…
How to Quickly Identify Duplicate Content With a Site Crawl
This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is…
How to Launch an Ad Campaign on YouTube for the Holidays
Marketers should be launching ad campaigns on YouTube in time for the holidays. To do so, you’ll need to make a video, using these…
Microsoft to Safari Users: Google Tracked You, So Try Bing
Microsoft has added a 'Privacy Protection' page to its Bing website, where it reminds anyone who will listen that earlier this year Google was…