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PPC Budget Strategy 101
Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in…
Landing Page Conversion: Organic & Content Optimization
Here's a look at some of the ways search marketers can move to the next step of converting traffic by understanding options, page-level metrics,…
SXSW 2015: Shazam Partners With Brands to Simplify Search
Shazam's chief product officer, Daniel Danker, spoke with SEW's sister publication ClickZ at South by Southwest about a new feature on the brand's app…
Google to Improve Doorways Algorithm for Better Search Results
To minimize the impact of webspam, the search giant will adjust its algorithm for doorway pages.
3 Signs Your SEO Campaign Is Dying – and How to Fix It
SEO red flags can be hard to spot initially, but if you know what to look for, you should have no problem detecting them…
5 Ways of Rethinking Your Referral Traffic
So you have a site, now what? One of the first things you need to do is drive traffic to it, but how?
Microsoft to Bring Advanced Version of Cortana to iOS and Android
The tech giant believes its work on search, speech recognition, and machine learning will make Cortana the first intelligent digital assistant that can provide…
SEO and Content: Best Practices From the Adobe Summit
At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey.
Spring Cleaning: A Quarterly PPC Checklist
There’s something about the changing of the seasons and yearly quarters that inspires us to start anew each time. So as we near the…
How to Be Your SEO’s Favorite Developer
Whether you’re a programmer looking to get on your SEO’s good side or an SEO looking to drop a few hints to the programmer…