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Aligning SEO Strategy & Social Media Activity to Build Links
It's becoming a necessity to integrate your SEO strategy with social media activity. Here are some examples of how aligning SEO and social media…
Hollywood Stars Visit Googleplex to Shoot Scenes for ‘The Internship’ Movie
Vince Vaughn, Owen Wilson and director Shawn Levy dropped by the Google campus in Mountain View this week to shoot scenes for “The Internship.”…
FTC Hopes to Resolve Google Antitrust Inquiry Before 2013
The U.S. Federal Trade Commission is aiming to resolve its antitrust investigation into Google's search practices by the end of the year. FTC Chairman…
How to Use a Twitter Paid Media Campaign to Build a Strong Community
Twitter has developed a unique advertising platform that can be very useful to advertisers. Learn how Twitter can help build your online community with…
12 Perspectives on How B2B SEO Can Better Support PR & Communications
Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and…
Google Pushes Freshness With AdWords Seller Ratings Extension Change
Only companies with at least 30 reviews during the past 12 months and a four-star rating will now be eligible to have seller ratings…
Will ‘Useless’ Clicks Really Cost Mobile Advertisers $6 Billion+ by 2016?
As mobile advertising continues to find its place in the hearts and minds of consumers and advertisers, the question of ROI remains paramount. Will…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion online content…
SEOs Expect ROI, Headcounts & Influence to Increase in 2013 at Conductor #C3NY
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The aim was to get a sense of what challenges…
Larry Page & Sergey Brin Grow Richer, Mark Zuckerberg Tumbles in Forbes 400
The 400 richest people in America are worth a combined $1.7 trillion, according to the 2012 installment of the Forbes 400 list. Find out…
Google Wants You To Use Keyword Metatags… No, Really
Google has announced a new keyword metatag for Google News-accredited blogs and websites, allowing webmasters to offer the engine more information via up to…
Google’s Anatomy
CEO Larry Page referred to Google+ as the company’s “social spine” in an earnings call earlier this year. If Google+ is the spine then…
SEO & the Dawn of Visual Social Media
The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest, and visual…
A Call To Search Engines to Reduce Dependence on Microformats
If websites that invest tens of millions of dollars per year in driving traffic cannot get simple semantic markups implemented correctly, how can Google…
Link Marketing Offline
Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem foreign to…
New Facebook Test: Mobile Ads Appear in Apps Not on Facebook
The social network said it is conducting a "small test" serving ads in mobile apps outside of Facebook. The trial is an extension of…
Yahoo Shareholders to Get $3.65 Billion as Alibaba Completes $7.6 Billion Buyback
Alibaba closed the repurchase of half of Yahoo’s interest in their business this week, in a deal worth $7.6 billion. Yahoo CEO Marissa Mayer…
IgnitionOne Aim to Help Marketers in Brazil Leapfrog Digital Challenges
IgnitionOne opened a new office in Brazil earlier this month. Will Margiloff and new MD, Edmardo Galli, talked to SEW about the digital opportunity…
Google Maps Business Photos Panoramic Interiors Easier to Access
Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman…
How SEO Metrics Impact HSN’s Merchandizing Strategy at Conductor #C3NY
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online…