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Google Maps Business Photos Panoramic Interiors Easier to Access
Improvements to Google Maps Business Photos offer searchers panoramic views of more business interiors. Users can now simply drag and drop an orange Pegman…
How SEO Metrics Impact HSN’s Merchandizing Strategy at Conductor #C3NY
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online…
The Ultimate Guide to Group Buying Sites
Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart…
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3 ad positions…
7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the…
3 Mobile Marketing Must Haves for the Holiday Season
A flood of mobile device sales throughout the year means mobile is poised to play an even more crucial role in the holiday season.…
Search Marketing & the Fine Art of Nexting
Our subconscious has habit of predicting what is just about to happen, or "nexting." So it's critical for search marketers to create “nexting-friendly” landing…
Google Buys Instagram Rival Nik as Google+ Passes 400 Million Users
Google has announced it is to acquire imaging platform Nik Software and reports that Google+ now has more than 400 million members (100 million…
Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns
A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation…
Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows
Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert…
Google Panda Refresh Alert: Expect Some Flux
A Panda refresh will be rolling out over the next few days, Google today announced via Twitter. Google warned website owners to “expect some…
Google is ‘No Longer a Black Box’ at BrightEdge #Share12
One of the themes of BrightEdge Share12 was whether Google is still "a Black Box" and if marketers needed their own Black Box to…
How to Analyze Facebook Page Posts
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and understand the…
Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign managers can…
Email Marketing – the New Mobile Marketing
Email marketing, sexy? Yes! Common sense and testing can make your email blast friendly for both mobile and non-mobile devices. Good programs can help…
Local Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and details on…
Google Rolls Out Car Insurance Comparison Shopping in UK
Google UK is gradually making their car insurance comparison tool available across the United Kingdom. It’s the latest product comparison from the SERPs offering…
Algorithm Updates, Duplicate Content & A Recovery
The following story shows why it's important to know where your SEO client’s or company’s content originated if it precedes your involvement with site…
8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices
As more people use their mobile devices and tablets to search for your products and services, you can and should cater to that. Use…
Photos & Videos as Social Currency: The People Behind Content Creation & Curation
A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56…