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How to Take Advantage of Google AdWords’ Improved Geotargeting
Google recently launched their improved geotargeting capabilities. Geotargeting is a powerful tool to help target key areas, and avoid others. It is also a…
Google Chrome Adds Do Not Track Option
The company said that the feature, which is still in being tested, would be available as part of the latest 'Canary' build of the…
Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up
Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to…
Adobe Discusses SEO Secret Weapon at BrightEdge #Share12
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web…
Ditch The Silos – How to Build a Great Content Marketing Team
These days, if all you focus on is SEO, you’re probably not actually that good at it. Why? Because you need to acquire high-quality,…
Product Ads 101: A Real Look at PLAs, Debunking Hype & Fear
Many advertisers and e-tailers are fearful about the transition of Google Shopping to a paid service. So let’s look at what is happening, how…
The iPhone 5: What Does it Mean for Mobile Search (and Google)?
Earlier this week, Apple revealed the hotly anticipated iPhone 5 as well as giving a closer look at iOS6. We take a look at…
Bing Gains More Ground in Search Engine Market Share, Yahoo Resumes Downward Slide
Google continues to dominate in search engine market share, though Bing continues to make small gains. The vast majority of organic searches (66.4 percent)…
Clara Schumann Google Doodle Celebrates German Pianist & Composer
An illustrated Google doodle turns the search company’s logo into a tribute to celebrated pianist and composer, Clara Schumann. Once a child prodigy and…
Six Degrees of Kevin Bacon Comes to Google: Search for Any Actor’s ‘Bacon Number’
Have you ever played the game Six Degrees of Kevin Bacon? Google has now made it even easier, offering a one-box for actor searches…
Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)
While the Bing It On challenge allows users to vote for their preferred set of results based purely on merit, this challenge doesn't fully…
The Definitive Checklist for Effective Facebook Posts
Facebook marketing is still about making a connection through interesting content. What has changed is the way we go about making those connections. This…
How to Avoid Hiring a Bad SEM Vendor
Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a…
Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers
Mobile, local and Google's algorithm changes concern search marketers most, according to the State of Search Marketing 2012 Report. Find out how companies and…
SEMPO: North American SEM Industry to Reach $23 Billion in 2012
The search engine marketing industry continues to grow across North America and will reach an estimated industry value of $23 billion by the end…
Google Work From Home Scam Victims Getting Refunds
U.S. citizens who fell for a work from home scam that capitalized on the Google name are being refunded by the U.S. Federal Trade…
Mark Zuckerberg: Mobile is the Future, Facebook Will Do Search
Facebook CEO Mark Zuckerberg has heralded mobile as the key to Facebook's future success during his first interview since the social network's poor stock…
A Trusted Link? There Is No Such Thing
There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made the decision…
Google SUX
Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data; but what…
Bing Tries to Make Search Sexy to College Women
Bing wanted to show young women that it's worth checking out, so when it threw down the gauntlet encouraging people to test its search…