Latest stories
27,505 articles, newest first.
Call-Only Ads – 5 Reasons Why They Should Be Part of Your PPC Strategy
Here are five good reasons why you should migrate to AdWords' new Call-Only Ads as part of your PPC strategy.
How to Leverage Infographics to Generate Links and Social Signals
Compelling infographics can help marketers earn links for the content they produce and lift their SEO rankings.
What’s Newsworthy About Your Client?
It's no secret that great content can generate links, which in turn can boost SEO. But how can you determine what's newsworthy about your…
Bing Enhances Microsoft Office’s Search Function
In addition to powering the help search feature in Office, Bing now allows users to see a news feed along the bottom of their…
Google Reveals Android App for On-the-Go Campaign Management
Google launches an AdWords app for Android that is now available in the Play store.
Customizing Your PPC Campaigns to Browsers, Shoppers, & Buyers
Understanding your customers' mindset as they move through the customer lifecycle is imperative to running successful campaigns. This is especially true in search marketing,…
Converged Media Requires Converged Metrics
A local digital marketing program that combines paid, earned, and owned will not only attract customers but also deliver a breakthrough benefit in the…
ypSearch Marketplace Brings Programmatic Local
A new YP ad product aims to help the small search engine compete with bigger rivals like Bing and Google by allowing users to…
Use Search and Social Media to Monitor TV Advertising
Monitoring search and social behaviors can provide insight into how your TV advertising efforts are performing.
Google Confirms Intentions for Mobile Search – What Now?
There has been a lot of speculation recently about Google’s intentions with mobile search. But Google’s recent announcement on Webmaster Central answered all the…