- 10
- articles
- 2013–2015
- on Search Engine Watch
- SEO
- most covered
Stephen Kenwright
2015
Click-through rate (CTR) might beat PageRank for Google’s top search results
If we assume, as the joke goes, that the best place to hide a dead body is on page two…
Automating landing page creation is a really bad idea
Few sites would automatically generate content or use an automated tool to build backlinks, so why is it considered fine…
How to Optimize for Keywords in 2015
The rules have changed for keyword optimization in 2015. What are the best practices now?
The Formula for Successful Newsjacking
Capitalizing on news that's already out there can help you earn links back to your website - if you know…
Should We Still Worry About Thin Content?
It’s not about the quality of the copy but the value that content adds to the user.
3 Challenges Faced by Enterprise SEOs in 2015
Here are three key issues that SEO departments working in and with big organizations will have to overcome if they…
2014
What Is Viewability and Should We Apply It to Link Acquisition?
Should SEOs concern themselves with viewability, and how should we apply it to link-building techniques?
Press Releases Are Not an SEO Strategy
Press releases are meant for journalists, not consumers, and therefore it's time that press release syndication be stopped entirely.
3 Basic Principles of Journalism to Consider When Writing Content for Google
Writing copy doesn’t always come naturally, but there are some basic principles of journalism we can apply to all the…
2013
After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover
Voucher sites and car classifieds websites were among the industries hit hardest by Google's Panda updates. But some sites have…