- 12
- articles
- 2015–2016
- on Search Engine Watch
- Industry
- most covered
Sophie Loras
2016
Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital…
How SK-II blends ecommerce and social for improved brand perception
JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's biggest ecommerce and social sites to…
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed…
Verizon acquires Yahoo’s operating business for $4.8 billion
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of…
How the future of advertising is in servicing the ‘moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30…
Google AdWords launches new features for mobile ads and maps
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Google launches Firebase Analytics for mobile apps
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year's I/O 2016 developer conference.
Everything you always wanted to know about programmatic but were too afraid to ask
One of the biggest challenges to programmatic adoption is that people are afraid of it.
10 tips for marketing success on LinkedIn
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so…
2015
Google’s Alphabet: A Welcome Move in Asia
For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in…
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