SEO.
Why Google Changes Your Titles in Search Results
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema?…
Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results
If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't…
Your SEO Competition Isn’t Who You Think It Is
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The…
5 New SEO Mantras to Replace Old, Inefficient Thinking
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral…
4 Reasons Nofollowing All Links Is Absurd
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow…
Pages With Schema Markup Rank 4 Positions Higher in Search Results [Study]
Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four…
Are All Sitewide Links Unnatural?
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to…
4 Keyword Research Techniques in an Age of Vanishing Keyword Data
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use…
PostJoint Google Penalty Fallout Continues
PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for…
7 Tips to Ensure Your SEO Strategy Supports Your Brand
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are…